Wine Marketing

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel, Marketing & Sales
Cover of the book Wine Marketing by C. Michael Hall, Richard Mitchell, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: C. Michael Hall, Richard Mitchell ISBN: 9781136348792
Publisher: Taylor and Francis Publication: October 25, 2007
Imprint: Routledge Language: English
Author: C. Michael Hall, Richard Mitchell
ISBN: 9781136348792
Publisher: Taylor and Francis
Publication: October 25, 2007
Imprint: Routledge
Language: English

Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:

* 'How to' and 'how not to' case studies based on international examples
* A guide to further reading and websites
* 'Issues to consider when marketing' section as a means of self-evaluation

'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:

* 'How to' and 'how not to' case studies based on international examples
* A guide to further reading and websites
* 'Issues to consider when marketing' section as a means of self-evaluation

'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.

More books from Taylor and Francis

Cover of the book Marketing Professional Services by C. Michael Hall, Richard Mitchell
Cover of the book The Ashgate Research Companion to Imperial Germany by C. Michael Hall, Richard Mitchell
Cover of the book America's Suburban Centers by C. Michael Hall, Richard Mitchell
Cover of the book Derivations by C. Michael Hall, Richard Mitchell
Cover of the book Byzantium and the Other: Relations and Exchanges by C. Michael Hall, Richard Mitchell
Cover of the book Nietzsche, Feminism and Political Theory by C. Michael Hall, Richard Mitchell
Cover of the book Endings and Beginnings by C. Michael Hall, Richard Mitchell
Cover of the book Watching Police, Watching Communities by C. Michael Hall, Richard Mitchell
Cover of the book Between Deflationism and Correspondence Theory by C. Michael Hall, Richard Mitchell
Cover of the book Challenges To Developmental Paradigms by C. Michael Hall, Richard Mitchell
Cover of the book School Education in India by C. Michael Hall, Richard Mitchell
Cover of the book Armed Groups and Contemporary Conflicts by C. Michael Hall, Richard Mitchell
Cover of the book No Touching, No Spitting, No Praying by C. Michael Hall, Richard Mitchell
Cover of the book Evaluating Organization Development by C. Michael Hall, Richard Mitchell
Cover of the book British Civilization by C. Michael Hall, Richard Mitchell
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy