Wild Company

The Untold Story of Banana Republic

Business & Finance, Career Planning & Job Hunting, Entrepreneurship, Entrepreneurship & Small Business
Cover of the book Wild Company by Mel Ziegler, Patricia Ziegler, Simon & Schuster
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Mel Ziegler, Patricia Ziegler ISBN: 9781451683516
Publisher: Simon & Schuster Publication: October 2, 2012
Imprint: Simon & Schuster Language: English
Author: Mel Ziegler, Patricia Ziegler
ISBN: 9781451683516
Publisher: Simon & Schuster
Publication: October 2, 2012
Imprint: Simon & Schuster
Language: English

In the tradition of Pour Your Heart Into It and How Starbucks Saved My Life, a surprising and inspiring memoir from the founders of Banana Republic.

With $1,500 and no business experience, Mel and Patricia Ziegler turned a wild idea into a company that would become the international retail colossus Banana Republic. Re-imagining military surplus as safari and expedition wear, the former journalist and artist created a world that captured the zeitgeist for a generation and spoke to the creativity, adventure, and independence in everyone.

In a book that’s honest, funny, and charming, Mel and Patricia tell in alternating voices how they upended business conventions and survived on their wits and imagination. Many retail and fashion merchants still consider Banana Republic’s early heyday to be one of the most remarkable stories in fashion and business history. The couple detail how, as “professional amateurs,” they developed the wildly original merchandise and marketing innovations that broke all retail records and produced what has been acclaimed by industry professionals to be “the best catalogue of all time.”

A love story wrapped in a business adventure, Wild Company is a soulful, inspiring tale for readers determined to create their own destiny with a passion for life and work and fun.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In the tradition of Pour Your Heart Into It and How Starbucks Saved My Life, a surprising and inspiring memoir from the founders of Banana Republic.

With $1,500 and no business experience, Mel and Patricia Ziegler turned a wild idea into a company that would become the international retail colossus Banana Republic. Re-imagining military surplus as safari and expedition wear, the former journalist and artist created a world that captured the zeitgeist for a generation and spoke to the creativity, adventure, and independence in everyone.

In a book that’s honest, funny, and charming, Mel and Patricia tell in alternating voices how they upended business conventions and survived on their wits and imagination. Many retail and fashion merchants still consider Banana Republic’s early heyday to be one of the most remarkable stories in fashion and business history. The couple detail how, as “professional amateurs,” they developed the wildly original merchandise and marketing innovations that broke all retail records and produced what has been acclaimed by industry professionals to be “the best catalogue of all time.”

A love story wrapped in a business adventure, Wild Company is a soulful, inspiring tale for readers determined to create their own destiny with a passion for life and work and fun.

More books from Simon & Schuster

Cover of the book A Step of Faith by Mel Ziegler, Patricia Ziegler
Cover of the book When Pride Still Mattered by Mel Ziegler, Patricia Ziegler
Cover of the book For This Life Only by Mel Ziegler, Patricia Ziegler
Cover of the book Dragon Orb: Aurora by Mel Ziegler, Patricia Ziegler
Cover of the book The Day My Mother Left by Mel Ziegler, Patricia Ziegler
Cover of the book Naomi's Guide to Aging Gratefully by Mel Ziegler, Patricia Ziegler
Cover of the book Let the Swords Encircle Me by Mel Ziegler, Patricia Ziegler
Cover of the book A People Adrift by Mel Ziegler, Patricia Ziegler
Cover of the book Maiden Voyage by Mel Ziegler, Patricia Ziegler
Cover of the book The Two Gentlemen of Verona by Mel Ziegler, Patricia Ziegler
Cover of the book Dominance by Mel Ziegler, Patricia Ziegler
Cover of the book A Mind at Play by Mel Ziegler, Patricia Ziegler
Cover of the book Better Off Without 'Em by Mel Ziegler, Patricia Ziegler
Cover of the book Cockney Orphan by Mel Ziegler, Patricia Ziegler
Cover of the book The Second Amendment by Mel Ziegler, Patricia Ziegler
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy