| Author: | Robert Brunner, Stewart Emery, Russ Hall | ISBN: | 9780132144254 |
| Publisher: | Pearson Education | Publication: | October 16, 2009 |
| Imprint: | FT Press | Language: | English |
| Author: | Robert Brunner, Stewart Emery, Russ Hall |
| ISBN: | 9780132144254 |
| Publisher: | Pearson Education |
| Publication: | October 16, 2009 |
| Imprint: | FT Press |
| Language: | English |
This Element is an excerpt from Do You Matter?: How Great Design Will Make People Love Your Company (ISBN: 9780137142446) by Robert Brunner and Stewart Emery. Available in print and digital formats.
Take a broader view of great product design--and promote culture and processes that help you create winning designs over and over again!
The process that delivers a good design--the physical embodiment of the product and the way the thing looks and feels to a customer that is so important for success--is often driven more by serendipity than an integrated understanding of design’s impact. Serendipity is a good thing--counting on it isn’t.
This Element is an excerpt from Do You Matter?: How Great Design Will Make People Love Your Company (ISBN: 9780137142446) by Robert Brunner and Stewart Emery. Available in print and digital formats.
Take a broader view of great product design--and promote culture and processes that help you create winning designs over and over again!
The process that delivers a good design--the physical embodiment of the product and the way the thing looks and feels to a customer that is so important for success--is often driven more by serendipity than an integrated understanding of design’s impact. Serendipity is a good thing--counting on it isn’t.
