Why People (Don’t) Buy

The Go and Stop Signals

Business & Finance, Management & Leadership, Planning & Forecasting, Marketing & Sales
Cover of the book Why People (Don’t) Buy by Amitav Chakravarti, Manoj Thomas, Palgrave Macmillan UK
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Amitav Chakravarti, Manoj Thomas ISBN: 9781137466693
Publisher: Palgrave Macmillan UK Publication: May 15, 2015
Imprint: Palgrave Macmillan Language: English
Author: Amitav Chakravarti, Manoj Thomas
ISBN: 9781137466693
Publisher: Palgrave Macmillan UK
Publication: May 15, 2015
Imprint: Palgrave Macmillan
Language: English

Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.

More books from Palgrave Macmillan UK

Cover of the book Philosophy of Leadership by Amitav Chakravarti, Manoj Thomas
Cover of the book Wittgenstein and the Creativity of Language by Amitav Chakravarti, Manoj Thomas
Cover of the book Family Life in an Age of Migration and Mobility by Amitav Chakravarti, Manoj Thomas
Cover of the book The Vision of a Nation by Amitav Chakravarti, Manoj Thomas
Cover of the book A Neurophenomenology of Awe and Wonder by Amitav Chakravarti, Manoj Thomas
Cover of the book Opium and Empire in Southeast Asia by Amitav Chakravarti, Manoj Thomas
Cover of the book Mental Health, Crime and Criminal Justice by Amitav Chakravarti, Manoj Thomas
Cover of the book Social Franchising by Amitav Chakravarti, Manoj Thomas
Cover of the book Educational Diversity by Amitav Chakravarti, Manoj Thomas
Cover of the book A Girl's Education by Amitav Chakravarti, Manoj Thomas
Cover of the book Death, Image, Memory by Amitav Chakravarti, Manoj Thomas
Cover of the book Brazil’s Emerging Role in Global Governance by Amitav Chakravarti, Manoj Thomas
Cover of the book European Women's Movements and Body Politics by Amitav Chakravarti, Manoj Thomas
Cover of the book Genre in Asian Film and Television by Amitav Chakravarti, Manoj Thomas
Cover of the book Project Governance by Amitav Chakravarti, Manoj Thomas
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy