Who's Listening?

The Story of BBC Audience Research

Nonfiction, Social & Cultural Studies, Social Science
Cover of the book Who's Listening? by Robert J.E. Silvery, Taylor and Francis
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Author: Robert J.E. Silvery ISBN: 9781315444222
Publisher: Taylor and Francis Publication: October 14, 2016
Imprint: Routledge Language: English
Author: Robert J.E. Silvery
ISBN: 9781315444222
Publisher: Taylor and Francis
Publication: October 14, 2016
Imprint: Routledge
Language: English

This book, first published in 1974, is the story of BBC Audience Research, a behind-the-scenes activity that has always been the subject of some curiosity. It describes the early, tentative experiments, designed both to develop ways of applying the techniques of social research to broadcasting and to win the confidence of BBC staff. The way World War II, which deprived programme planners of many of their familiar landmarks, acted as a fillip to audience research, which emerged at the end of the war as an established and accepted adjunct to broadcasting, is described in detail.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book, first published in 1974, is the story of BBC Audience Research, a behind-the-scenes activity that has always been the subject of some curiosity. It describes the early, tentative experiments, designed both to develop ways of applying the techniques of social research to broadcasting and to win the confidence of BBC staff. The way World War II, which deprived programme planners of many of their familiar landmarks, acted as a fillip to audience research, which emerged at the end of the war as an established and accepted adjunct to broadcasting, is described in detail.

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