Where the Truth Lies

Trust and Morality in the Business of PR, Journalism and Communications

Business & Finance, Industries & Professions, Industries
Cover of the book Where the Truth Lies by Julia Hobsbawm, Atlantic Books
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Author: Julia Hobsbawm ISBN: 9781782397335
Publisher: Atlantic Books Publication: April 2, 2015
Imprint: Atlantic Books Language: English
Author: Julia Hobsbawm
ISBN: 9781782397335
Publisher: Atlantic Books
Publication: April 2, 2015
Imprint: Atlantic Books
Language: English

The relationship between the serious news media and the truth is under scrutiny as never before. In recent years, the BBC and the New York Times have been knocked sideways by scandals alleging exaggeration and distortion. At the same time, the influence of the PR industry continues to expand, so that no organization that is serious about communicating its message can be without a PR strategy. In a series of wide-ranging essays about public relations and journalism, this book tackles head-on issues as diverse as the public role of PR, the reportage of crises, and the role of "new" media. It also includes Julia Hobsbawm's four-point-plan to remake the relationship between PR and journalism. Contributors include John Lloyd, Simon Jenkins, Peter Oborne, Mark Borkowski, and Janine di Giovanni.

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The relationship between the serious news media and the truth is under scrutiny as never before. In recent years, the BBC and the New York Times have been knocked sideways by scandals alleging exaggeration and distortion. At the same time, the influence of the PR industry continues to expand, so that no organization that is serious about communicating its message can be without a PR strategy. In a series of wide-ranging essays about public relations and journalism, this book tackles head-on issues as diverse as the public role of PR, the reportage of crises, and the role of "new" media. It also includes Julia Hobsbawm's four-point-plan to remake the relationship between PR and journalism. Contributors include John Lloyd, Simon Jenkins, Peter Oborne, Mark Borkowski, and Janine di Giovanni.

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