When the Headline Is You

An Insider's Guide to Handling the Media

Business & Finance, Management & Leadership, Leadership
Cover of the book When the Headline Is You by Jeff Ansell, Wiley
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Author: Jeff Ansell ISBN: 9780470875599
Publisher: Wiley Publication: August 26, 2010
Imprint: Jossey-Bass Language: English
Author: Jeff Ansell
ISBN: 9780470875599
Publisher: Wiley
Publication: August 26, 2010
Imprint: Jossey-Bass
Language: English

Proven strategies for managing all types of media encounters!

Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Drawing on nearly four decades of media experience, Ansell presents tested techniques for responding to challenging questions and delivering effective messages. In addition, he reveals lessons learned and pitfalls to avoid by referencing recent news events from around the world. Valuable features include:

  • A behind-the-scenes look at how news is made
  • Complete guidelines to creating compelling messages
  • Specific messaging formulae for building trust when the news is bad
  • Step-by-step strategies for managing hostile or relentless questions
  • Insider tips on how to identify and handle misleading questions

An essential resource for navigating both traditional and online media, this book prepares readers for even the most challenging media events.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Proven strategies for managing all types of media encounters!

Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Drawing on nearly four decades of media experience, Ansell presents tested techniques for responding to challenging questions and delivering effective messages. In addition, he reveals lessons learned and pitfalls to avoid by referencing recent news events from around the world. Valuable features include:

An essential resource for navigating both traditional and online media, this book prepares readers for even the most challenging media events.

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