When Clothes Become Fashion

Design and Innovation Systems

Nonfiction, Art & Architecture, General Art, Graphic Art & Design, General Design, Fashion, Social & Cultural Studies, Social Science
Cover of the book When Clothes Become Fashion by Ingrid Loschek, Bloomsbury Publishing
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Author: Ingrid Loschek ISBN: 9781847887467
Publisher: Bloomsbury Publishing Publication: August 1, 2009
Imprint: Berg Publishers Language: English
Author: Ingrid Loschek
ISBN: 9781847887467
Publisher: Bloomsbury Publishing
Publication: August 1, 2009
Imprint: Berg Publishers
Language: English

When, how and why do clothes become fashion? Fashion is more than mere clothing. It is a moment of invention, a distillation of desire, a reflection of a zeitgeist. It is also a business relying on an intricate network of manufacture, marketing and retail.

Fashion is both medium and message but it does not explain itself. It requires language and images for its global mediation. It develops from the prescience of the designer and is dependent on acceptance by observers and wearers alike.

When Clothes Become Fashion explores the structures and strategies which underlie fashion innovation, how fashion is perceived and the point at which clothing is accepted or rejected as fashion. The book provides a clear theoretical framework for understanding the world of fashion - its aesthetic premises, plurality of styles, performative impulses, social qualities and economic conditions.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

When, how and why do clothes become fashion? Fashion is more than mere clothing. It is a moment of invention, a distillation of desire, a reflection of a zeitgeist. It is also a business relying on an intricate network of manufacture, marketing and retail.

Fashion is both medium and message but it does not explain itself. It requires language and images for its global mediation. It develops from the prescience of the designer and is dependent on acceptance by observers and wearers alike.

When Clothes Become Fashion explores the structures and strategies which underlie fashion innovation, how fashion is perceived and the point at which clothing is accepted or rejected as fashion. The book provides a clear theoretical framework for understanding the world of fashion - its aesthetic premises, plurality of styles, performative impulses, social qualities and economic conditions.

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