What You Need to Know About Marketing

Business & Finance, Marketing & Sales
Cover of the book What You Need to Know About Marketing by Simon Middleton, Wiley
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Simon Middleton ISBN: 9780857081704
Publisher: Wiley Publication: April 11, 2012
Imprint: Capstone Language: English
Author: Simon Middleton
ISBN: 9780857081704
Publisher: Wiley
Publication: April 11, 2012
Imprint: Capstone
Language: English

Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business, from the hand-car-wash by the side of the road, to the world's most famous brands, engage in marketing every single day. This is an essential, reliable, speedy and up to date guide to the most robust and important concepts in marketing.

This book shows you how to understand and do marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use ourselves, how marketing has changed in our new ‘digital' world, and how to avoid classic mistakes.

In short, this is all you need to know about marketing.

Introduction - Marketing: the world's second oldest business activity
Chapter 1 - The Product.
Chapter 2 - The Marketing Strategy and the Marketing Plan
Chapter 3 - Your Customers.
Chapter 4 - Pricing and Promotion
Chapter 5 - Placement or Distribution.
Chapter 6 - Customer Engagement
Chapter 7 - Branding
Chapter 8 - Social Media and Digital Marketing

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business, from the hand-car-wash by the side of the road, to the world's most famous brands, engage in marketing every single day. This is an essential, reliable, speedy and up to date guide to the most robust and important concepts in marketing.

This book shows you how to understand and do marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use ourselves, how marketing has changed in our new ‘digital' world, and how to avoid classic mistakes.

In short, this is all you need to know about marketing.

Introduction - Marketing: the world's second oldest business activity
Chapter 1 - The Product.
Chapter 2 - The Marketing Strategy and the Marketing Plan
Chapter 3 - Your Customers.
Chapter 4 - Pricing and Promotion
Chapter 5 - Placement or Distribution.
Chapter 6 - Customer Engagement
Chapter 7 - Branding
Chapter 8 - Social Media and Digital Marketing

More books from Wiley

Cover of the book Social Selling Mastery by Simon Middleton
Cover of the book Innovation by Simon Middleton
Cover of the book Green and Sustainable Advanced Materials by Simon Middleton
Cover of the book Rethinking Undergraduate Business Education by Simon Middleton
Cover of the book Temperature-Responsive Polymers by Simon Middleton
Cover of the book Frontiers in Geofluids by Simon Middleton
Cover of the book Handbook of Clinical Family Therapy by Simon Middleton
Cover of the book Construction Claims and Responses by Simon Middleton
Cover of the book Dental Implant Complications by Simon Middleton
Cover of the book Neurophysiology of Neuroendocrine Neurons, Enhanced E-Book by Simon Middleton
Cover of the book Pre-hospital Emergency Medicine at a Glance by Simon Middleton
Cover of the book Medicine Management Skills for Nurses by Simon Middleton
Cover of the book Multiple Sclerosis For Dummies by Simon Middleton
Cover of the book Laparoscopic Liver, Pancreas, and Biliary Surgery, Textbook and Illustrated Video Atlas by Simon Middleton
Cover of the book Materials Challenges in Alternative and Renewable Energy by Simon Middleton
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy