What Works

Business & Finance, Career Planning & Job Hunting, Small Business
Cover of the book What Works by Robert Cornish, Wil Seabrook, Wiley
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Robert Cornish, Wil Seabrook ISBN: 9781118412022
Publisher: Wiley Publication: December 12, 2012
Imprint: Wiley Language: English
Author: Robert Cornish, Wil Seabrook
ISBN: 9781118412022
Publisher: Wiley
Publication: December 12, 2012
Imprint: Wiley
Language: English

Two weeks into a recession, business partners Robert Cornish and Wil Seabrook started their company with two people, two laptops, a handshake, and an idea. They ignored the conventional wisdom that was burying their industry and forged their own path. Their mantra? "Do What Works." Only three years later, the company, Richter10.2 Media Group, attained million dollar revenues and over 300 percent growth in one year. Today, it is one of the fastest growing small businesses in America with more than fifty employees, and debt-free, having never borrowed a penny. What Works is the blueprint to Richter's success.

Now more than ever, the old models of how to start, promote, and run a successful business are no longer viable. What Works delivers real, applicable knowledge that will help you to grow your business and create the outcomes that you're striving for. What Works offers critical advice such as:

  • Know Your Public: Focus all sales and marketing efforts only on companies and people that fit the audience you defined in the profile, which will dramatically drive growth as you direct your efforts to the people most likely to do business with you
  • Measure by week and manage by week: Avoid catastrophes that would be hard to correct if you only measure quarterly
  • Say No and Walk Away: Focus on distilling the deals that don't fully align with your goals, purposes, and policies
  • And much more!

What Works offers the opportunity to learn how a couple of successful entrepreneurs did it themselves. Gain an edge by getting inside information that you can put into action today. No fluff, no filler. Only what works.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Two weeks into a recession, business partners Robert Cornish and Wil Seabrook started their company with two people, two laptops, a handshake, and an idea. They ignored the conventional wisdom that was burying their industry and forged their own path. Their mantra? "Do What Works." Only three years later, the company, Richter10.2 Media Group, attained million dollar revenues and over 300 percent growth in one year. Today, it is one of the fastest growing small businesses in America with more than fifty employees, and debt-free, having never borrowed a penny. What Works is the blueprint to Richter's success.

Now more than ever, the old models of how to start, promote, and run a successful business are no longer viable. What Works delivers real, applicable knowledge that will help you to grow your business and create the outcomes that you're striving for. What Works offers critical advice such as:

What Works offers the opportunity to learn how a couple of successful entrepreneurs did it themselves. Gain an edge by getting inside information that you can put into action today. No fluff, no filler. Only what works.

More books from Wiley

Cover of the book The Granularity of Growth by Robert Cornish, Wil Seabrook
Cover of the book Apple TV Portable Genius by Robert Cornish, Wil Seabrook
Cover of the book Understanding Color by Robert Cornish, Wil Seabrook
Cover of the book Principles of Turbulence Control by Robert Cornish, Wil Seabrook
Cover of the book Handbook of Chemical and Biological Plant Analytical Methods by Robert Cornish, Wil Seabrook
Cover of the book Native American History For Dummies by Robert Cornish, Wil Seabrook
Cover of the book Fundraising Law Made Easy by Robert Cornish, Wil Seabrook
Cover of the book Capital Ideas Evolving by Robert Cornish, Wil Seabrook
Cover of the book Into the Kill Zone by Robert Cornish, Wil Seabrook
Cover of the book Predictive Business Analytics by Robert Cornish, Wil Seabrook
Cover of the book Economic Modeling in the Post Great Recession Era by Robert Cornish, Wil Seabrook
Cover of the book Risk Management by Robert Cornish, Wil Seabrook
Cover of the book British Politics For Dummies by Robert Cornish, Wil Seabrook
Cover of the book A Competency-Based Approach for Student Leadership Development by Robert Cornish, Wil Seabrook
Cover of the book Micropropagation of Orchids, 3 Volume Set by Robert Cornish, Wil Seabrook
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy