What Happened To Advertising? What Would Gossage Do?

Business & Finance, Marketing & Sales, Public Relations, Advertising & Promotion
Cover of the book What Happened To Advertising? What Would Gossage Do? by Massimo Moruzzi, Massimo Moruzzi
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Massimo Moruzzi ISBN: 1230000396516
Publisher: Massimo Moruzzi Publication: March 21, 2015
Imprint: Language: English
Author: Massimo Moruzzi
ISBN: 1230000396516
Publisher: Massimo Moruzzi
Publication: March 21, 2015
Imprint:
Language: English

The Inconvenient Truth about Online Advertising and Social Media.

Are brands really created by “branding campaigns”? Is there a single banner ad that was so brilliant or so effective that we all remember it? What has “display advertising” on the web become, if not the reign of large-scale, low-quality direct response?

What about our obsession with social media? Do consumers really want to have “conversations” with brands? What is the real value of a Facebook Fan? What are social networks if not private enclosures of the web and advertising platforms?

Lastly, who was Howard Luck Gossage, and why should we study his work? Why was he more successful with “interactive” and “social” campaigns 50 years ago than anybody has been in our “digital” era? Were he around today, what would Gossage do?

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The Inconvenient Truth about Online Advertising and Social Media.

Are brands really created by “branding campaigns”? Is there a single banner ad that was so brilliant or so effective that we all remember it? What has “display advertising” on the web become, if not the reign of large-scale, low-quality direct response?

What about our obsession with social media? Do consumers really want to have “conversations” with brands? What is the real value of a Facebook Fan? What are social networks if not private enclosures of the web and advertising platforms?

Lastly, who was Howard Luck Gossage, and why should we study his work? Why was he more successful with “interactive” and “social” campaigns 50 years ago than anybody has been in our “digital” era? Were he around today, what would Gossage do?

More books from Advertising & Promotion

Cover of the book The 15 Secrets of Millionaires by Massimo Moruzzi
Cover of the book Advertising A New Approach (RLE Advertising) by Massimo Moruzzi
Cover of the book Turning the Herd into Cash by Massimo Moruzzi
Cover of the book Billion-Dollar Branding by Massimo Moruzzi
Cover of the book Interactive Marketing by Massimo Moruzzi
Cover of the book Dominating Your Market: Strategically Using Your Marketing Budget To Create A Powerful Attraction Tool by Massimo Moruzzi
Cover of the book Eating the Big Fish by Massimo Moruzzi
Cover of the book The Content Marketing Strategy Guide by Massimo Moruzzi
Cover of the book Free And Cheap Ways To Get Traffic, Increase Traffic And Convert Traffic by Massimo Moruzzi
Cover of the book Facebook For Business by Massimo Moruzzi
Cover of the book The Small Business Website Checklist: A 51-Point Guide to Build Your Online Presence the Smart Way by Massimo Moruzzi
Cover of the book Branding For Dummies by Massimo Moruzzi
Cover of the book ¿Dónde cuentan sus historias las marcas? by Massimo Moruzzi
Cover of the book Kunden gewinnen mit Fallstudien (Content Marketing Guide 1) by Massimo Moruzzi
Cover of the book Internet Advertising by Massimo Moruzzi
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy