What Happened To Advertising? What Would Gossage Do?

Business & Finance, Marketing & Sales, Public Relations, Advertising & Promotion
Cover of the book What Happened To Advertising? What Would Gossage Do? by Massimo Moruzzi, Massimo Moruzzi
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Author: Massimo Moruzzi ISBN: 1230000396516
Publisher: Massimo Moruzzi Publication: March 21, 2015
Imprint: Language: English
Author: Massimo Moruzzi
ISBN: 1230000396516
Publisher: Massimo Moruzzi
Publication: March 21, 2015
Imprint:
Language: English

The Inconvenient Truth about Online Advertising and Social Media.

Are brands really created by “branding campaigns”? Is there a single banner ad that was so brilliant or so effective that we all remember it? What has “display advertising” on the web become, if not the reign of large-scale, low-quality direct response?

What about our obsession with social media? Do consumers really want to have “conversations” with brands? What is the real value of a Facebook Fan? What are social networks if not private enclosures of the web and advertising platforms?

Lastly, who was Howard Luck Gossage, and why should we study his work? Why was he more successful with “interactive” and “social” campaigns 50 years ago than anybody has been in our “digital” era? Were he around today, what would Gossage do?

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The Inconvenient Truth about Online Advertising and Social Media.

Are brands really created by “branding campaigns”? Is there a single banner ad that was so brilliant or so effective that we all remember it? What has “display advertising” on the web become, if not the reign of large-scale, low-quality direct response?

What about our obsession with social media? Do consumers really want to have “conversations” with brands? What is the real value of a Facebook Fan? What are social networks if not private enclosures of the web and advertising platforms?

Lastly, who was Howard Luck Gossage, and why should we study his work? Why was he more successful with “interactive” and “social” campaigns 50 years ago than anybody has been in our “digital” era? Were he around today, what would Gossage do?

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