Web True.0: Why the Internet and Digital Ethnography Hold the Key to Answering the Questions That Traditional Research Just Can't.

Business & Finance
Cover of the book Web True.0: Why the Internet and Digital Ethnography Hold the Key to Answering the Questions That Traditional Research Just Can't. by Ujwal Arkalgud, Jason Partridge, Lulu Publishing Services
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Author: Ujwal Arkalgud, Jason Partridge ISBN: 9781483465197
Publisher: Lulu Publishing Services Publication: March 13, 2017
Imprint: Lulu Publishing Services Language: English
Author: Ujwal Arkalgud, Jason Partridge
ISBN: 9781483465197
Publisher: Lulu Publishing Services
Publication: March 13, 2017
Imprint: Lulu Publishing Services
Language: English

Whether you’re a CEO of a Fortune 500 company, or a new hire, fresh out of your MBA, Web True.O is a book that will change how you look at the Internet and help you realize that it can reveal the secrets behind why people do the crazy things they do. As the cofounders of one of the world’s fastest growing research firms and pioneers in the field of Digital Ethnography, Ujwal Arkalgud and Jason Partridge use their groundbreaking methodology to scour the web and examine major shifts that have occurred in consumer culture. In these pages you’ll discover: Why polls keep getting politics all wrong Why online shopping isn’t what’s killing mid-tier retail Why patients doubt doctors more than ever before Through this book, you will discover that the Internet holds answers that traditional research can no longer uncover. Most importantly, this book will change the way you look at your customers and their unmet needs.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Whether you’re a CEO of a Fortune 500 company, or a new hire, fresh out of your MBA, Web True.O is a book that will change how you look at the Internet and help you realize that it can reveal the secrets behind why people do the crazy things they do. As the cofounders of one of the world’s fastest growing research firms and pioneers in the field of Digital Ethnography, Ujwal Arkalgud and Jason Partridge use their groundbreaking methodology to scour the web and examine major shifts that have occurred in consumer culture. In these pages you’ll discover: Why polls keep getting politics all wrong Why online shopping isn’t what’s killing mid-tier retail Why patients doubt doctors more than ever before Through this book, you will discover that the Internet holds answers that traditional research can no longer uncover. Most importantly, this book will change the way you look at your customers and their unmet needs.

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