Visual Research

An Introduction to Research Methods in Graphic Design

Nonfiction, Art & Architecture, General Art, Graphic Art & Design, Commercial Illustration, General Design
Cover of the book Visual Research by Russell Bestley, Ian Noble, Bloomsbury Publishing
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Author: Russell Bestley, Ian Noble ISBN: 9781474260053
Publisher: Bloomsbury Publishing Publication: July 6, 2017
Imprint: Bloomsbury Visual Arts Language: English
Author: Russell Bestley, Ian Noble
ISBN: 9781474260053
Publisher: Bloomsbury Publishing
Publication: July 6, 2017
Imprint: Bloomsbury Visual Arts
Language: English

Packed with more than 200 colour illustrations, Visual Research explores a range of research methods that can be used by graphic designers and visual communicators in the development of clear and purposeful design solutions. The book introduces key terms and theories that underlie design research; examining the importance of visual grammar and design literacy, audience, communication theory and semiotics.

Each chapter features case studies that demonstrate how the use of research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process.

The third edition features new case studies in each chapter, updated design exercises and a new chapter on design-led tools and information design methods, in relation to both print and on-screen design.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Packed with more than 200 colour illustrations, Visual Research explores a range of research methods that can be used by graphic designers and visual communicators in the development of clear and purposeful design solutions. The book introduces key terms and theories that underlie design research; examining the importance of visual grammar and design literacy, audience, communication theory and semiotics.

Each chapter features case studies that demonstrate how the use of research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process.

The third edition features new case studies in each chapter, updated design exercises and a new chapter on design-led tools and information design methods, in relation to both print and on-screen design.

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