Visual Merchandising: Mirror and soul of a point of sale

Nonfiction, Art & Architecture, General Art, Graphic Art & Design, Furniture Design, Book Design, Architecture
Cover of the book Visual Merchandising: Mirror and soul of a point of sale by Gianfranco Giacoma-caire, Gianfranco Giacoma-Caire
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Author: Gianfranco Giacoma-caire ISBN: 9788890475795
Publisher: Gianfranco Giacoma-Caire Publication: April 29, 2013
Imprint: Language: English
Author: Gianfranco Giacoma-caire
ISBN: 9788890475795
Publisher: Gianfranco Giacoma-Caire
Publication: April 29, 2013
Imprint:
Language: English

Visual Merchandising is a technical manual that has more than 400 photos and 100 drawings. It speaks about the aesthetic aspects to set a window shop and the internal visual in a store.
Analyse the psychological components, the reactions of the customer, how the colors can influence the man and how the light can be involved. Inform how to use the materials, little practical stratagems for the settings.Interview visual merchandiser and marketing men. Analyse some history cases.
The ebook comes directly from the experience of the author, consolidated in more than thirty years of working as “image designer” for some of the biggest italian and international companies as BASF, JVC, Marnest, Mesaglio, Montedison…

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Visual Merchandising is a technical manual that has more than 400 photos and 100 drawings. It speaks about the aesthetic aspects to set a window shop and the internal visual in a store.
Analyse the psychological components, the reactions of the customer, how the colors can influence the man and how the light can be involved. Inform how to use the materials, little practical stratagems for the settings.Interview visual merchandiser and marketing men. Analyse some history cases.
The ebook comes directly from the experience of the author, consolidated in more than thirty years of working as “image designer” for some of the biggest italian and international companies as BASF, JVC, Marnest, Mesaglio, Montedison…

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