Visual Identity: Promoting and Protecting the Public Face of an Organization

Promoting and Protecting the Public Face of an Organization

Business & Finance, Economics, Theory of Economics
Cover of the book Visual Identity: Promoting and Protecting the Public Face of an Organization by Susan Westcott Alessandri, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Susan Westcott Alessandri ISBN: 9781317452539
Publisher: Taylor and Francis Publication: December 18, 2014
Imprint: Routledge Language: English
Author: Susan Westcott Alessandri
ISBN: 9781317452539
Publisher: Taylor and Francis
Publication: December 18, 2014
Imprint: Routledge
Language: English

Brands, companies, and organizations, much like people, have personalities, and most of what we know and think about their personalities comes through visual identity. A visual identity is the strategically planned and purposeful presentation of the brand or organization in order to gain a positive image in the minds of the public, including - but not limited to - its name, logo, tagline, color palette and architecture, and even sounds. This practical guide explores visual identity from an organizational brand perspective (corporate, non-profit, etc.), rather than a product brand perspective. It not only helps readers to understand the meaning and value of an organization's visual identity, but also provides hands-on advice on how to promote and protect the identity. Each chapter draws from current research and also contains real-world examples and case studies that illustrate the key concepts.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Brands, companies, and organizations, much like people, have personalities, and most of what we know and think about their personalities comes through visual identity. A visual identity is the strategically planned and purposeful presentation of the brand or organization in order to gain a positive image in the minds of the public, including - but not limited to - its name, logo, tagline, color palette and architecture, and even sounds. This practical guide explores visual identity from an organizational brand perspective (corporate, non-profit, etc.), rather than a product brand perspective. It not only helps readers to understand the meaning and value of an organization's visual identity, but also provides hands-on advice on how to promote and protect the identity. Each chapter draws from current research and also contains real-world examples and case studies that illustrate the key concepts.

More books from Taylor and Francis

Cover of the book Native American Cultural and Religious Freedoms by Susan Westcott Alessandri
Cover of the book Home Rule and the Irish Question by Susan Westcott Alessandri
Cover of the book Quantitative Methods for Second Language Research by Susan Westcott Alessandri
Cover of the book Archipelago Tourism by Susan Westcott Alessandri
Cover of the book From Transnational Relations to Transnational Laws by Susan Westcott Alessandri
Cover of the book Death: A Philosophical Inquiry by Susan Westcott Alessandri
Cover of the book The Women's Suffrage Movement in Britain and Ireland by Susan Westcott Alessandri
Cover of the book Power, Knowledge and Feminist Scholarship (Open Access) by Susan Westcott Alessandri
Cover of the book The Academic System in American Society by Susan Westcott Alessandri
Cover of the book The Youth Olympic Games by Susan Westcott Alessandri
Cover of the book Medieval Political Ideas (Routledge Revivals) by Susan Westcott Alessandri
Cover of the book Brain, Attachment, Personality by Susan Westcott Alessandri
Cover of the book Innovation in Socio-Cultural Context by Susan Westcott Alessandri
Cover of the book The French Fabliau B.N. MS. 837 by Susan Westcott Alessandri
Cover of the book Conflict Transformation and Peacebuilding by Susan Westcott Alessandri
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy