Visual Consumption

Business & Finance, Marketing & Sales, Research
Cover of the book Visual Consumption by Jonathan Schroeder, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Jonathan Schroeder ISBN: 9781134542468
Publisher: Taylor and Francis Publication: September 26, 2002
Imprint: Routledge Language: English
Author: Jonathan Schroeder
ISBN: 9781134542468
Publisher: Taylor and Francis
Publication: September 26, 2002
Imprint: Routledge
Language: English

A key characteristic of the twenty-first century economy is 'the image'. Brand development is based on image, products are advertised via images, and corporate image is critical for economic success. This book draws from art history, photography and visual studies to develop an interdisciplinary, image-based approach to understanding consumer behaviour.

Focusing on four themes: representation, photography, images and identity, it presents a theoretical perspective on visual consumption, providing wide-ranging examples from advertising, the internet, photography, design, theatre and tourism, and discusses the importance of the internet in bringing visual issues into the mainstream of strategic thinking; spurring research into perception of visual displays.

Incorporating case studies from the US, Europe and the UK, this book provides an unparalleled guide to the visual consumption processes necessary for understanding and succeeding in today's market.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

A key characteristic of the twenty-first century economy is 'the image'. Brand development is based on image, products are advertised via images, and corporate image is critical for economic success. This book draws from art history, photography and visual studies to develop an interdisciplinary, image-based approach to understanding consumer behaviour.

Focusing on four themes: representation, photography, images and identity, it presents a theoretical perspective on visual consumption, providing wide-ranging examples from advertising, the internet, photography, design, theatre and tourism, and discusses the importance of the internet in bringing visual issues into the mainstream of strategic thinking; spurring research into perception of visual displays.

Incorporating case studies from the US, Europe and the UK, this book provides an unparalleled guide to the visual consumption processes necessary for understanding and succeeding in today's market.

More books from Taylor and Francis

Cover of the book Microeconomics in Context by Jonathan Schroeder
Cover of the book Family-School Links by Jonathan Schroeder
Cover of the book The New Don't Blame Mother by Jonathan Schroeder
Cover of the book The Aging Family by Jonathan Schroeder
Cover of the book A Dictionary of Japanese Financial Terms by Jonathan Schroeder
Cover of the book Introduction to Forensic Chemistry by Jonathan Schroeder
Cover of the book How to Forecast: A Guide for Business by Jonathan Schroeder
Cover of the book Dock Workers by Jonathan Schroeder
Cover of the book Being a Director by Jonathan Schroeder
Cover of the book Organizational Culture, Rule-Governed Behavior and Organizational Behavior Management by Jonathan Schroeder
Cover of the book Low Car(bon) Communities by Jonathan Schroeder
Cover of the book W. Somerset Maugham by Jonathan Schroeder
Cover of the book The Ashgate Research Companion to the Thirty Years' War by Jonathan Schroeder
Cover of the book Life After Loss by Jonathan Schroeder
Cover of the book Regionalism in Hard Times by Jonathan Schroeder
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy