Vintage Luxury Fashion

Exploring the Rise of the Secondhand Clothing Trade

Business & Finance, Management & Leadership, Management, Marketing & Sales
Cover of the book Vintage Luxury Fashion by , Springer International Publishing
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Author: ISBN: 9783319719856
Publisher: Springer International Publishing Publication: March 27, 2018
Imprint: Palgrave Macmillan Language: English
Author:
ISBN: 9783319719856
Publisher: Springer International Publishing
Publication: March 27, 2018
Imprint: Palgrave Macmillan
Language: English

Providing a critical insight into the growth of the secondhand luxury and vintage fashion industry, this book offers a compendium of business developments from across the globe, including examples from Europe, the Middle East and Asia. The ‘pre-loved or pre-owned’ clothing trade has grown as an economic entity, providing a living for over 100,000 people and creating a desirable and essential clothing source in under-developed economies. By debating and deliberating contemporary cases, the authors illustrate how companies can optimise key managerial activities surrounding product branding, location marketing and supply chain buying. This timely collection is an important read for anyone involved in fashion, but particularly those interested in the retail and marketing perspective of the industry, as it explores an emerging and significant retail format.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Providing a critical insight into the growth of the secondhand luxury and vintage fashion industry, this book offers a compendium of business developments from across the globe, including examples from Europe, the Middle East and Asia. The ‘pre-loved or pre-owned’ clothing trade has grown as an economic entity, providing a living for over 100,000 people and creating a desirable and essential clothing source in under-developed economies. By debating and deliberating contemporary cases, the authors illustrate how companies can optimise key managerial activities surrounding product branding, location marketing and supply chain buying. This timely collection is an important read for anyone involved in fashion, but particularly those interested in the retail and marketing perspective of the industry, as it explores an emerging and significant retail format.

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