Video Banking

New Age Banking: A customer perception analysis

Business & Finance
Cover of the book Video Banking by Michael Müller, Books on Demand
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Author: Michael Müller ISBN: 9783744851381
Publisher: Books on Demand Publication: April 3, 2018
Imprint: Language: English
Author: Michael Müller
ISBN: 9783744851381
Publisher: Books on Demand
Publication: April 3, 2018
Imprint:
Language: English

The banking industry is currently, more than ever, on the move. Low interest rates, EU-driven regulatory requirements and particularly the proceedings in digitalization have led the banking industry into a new age of banking. The digitalization of business processes and banking services have forced the banks to rethink their business model. As a consequence, the multi-channel approach needs to be extended by an interactive communication service called Video Banking. Video Banking enables customers to conduct their banking activities independent from their location by using a smartphone or notebook. Since Video Banking is a relatively new service in the banking industry, the customers are not acquainted with it that far. To launch Video Banking successfully, the customers need to be convinced by the new service.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The banking industry is currently, more than ever, on the move. Low interest rates, EU-driven regulatory requirements and particularly the proceedings in digitalization have led the banking industry into a new age of banking. The digitalization of business processes and banking services have forced the banks to rethink their business model. As a consequence, the multi-channel approach needs to be extended by an interactive communication service called Video Banking. Video Banking enables customers to conduct their banking activities independent from their location by using a smartphone or notebook. Since Video Banking is a relatively new service in the banking industry, the customers are not acquainted with it that far. To launch Video Banking successfully, the customers need to be convinced by the new service.

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