Value Creation and Sport Management

Business & Finance, Management & Leadership, Planning & Forecasting, Nonfiction, Sports
Cover of the book Value Creation and Sport Management by Sandalio Gómez, Kimio Kase, Ignacio Urrutia, Cambridge University Press
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Author: Sandalio Gómez, Kimio Kase, Ignacio Urrutia ISBN: 9781139903813
Publisher: Cambridge University Press Publication: July 29, 2010
Imprint: Cambridge University Press Language: English
Author: Sandalio Gómez, Kimio Kase, Ignacio Urrutia
ISBN: 9781139903813
Publisher: Cambridge University Press
Publication: July 29, 2010
Imprint: Cambridge University Press
Language: English

The sports business has become one of the fastest-growing industries in recent years. Sports organizations now have the potential to generate massive amounts of revenue through a variety of different channels, including broadcasting rights, advertising and branding. However, the rise of sports-related business has so far received relatively little attention from management scholars and social scientists. This book argues that we can no longer afford to ignore this important economic and social phenomenon. It presents a conceptual framework based on the concept of value creation to show how we can understand and explain the success and failure of sports organizations. Key concepts are illustrated with case studies of sporting organizations, including Real Madrid, FC Barcelona and the Americas Cup. Written by a team of authors from one of Spain's leading business schools, it provides a unique set of theoretical and practical insights for researchers and sports organization managers.

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The sports business has become one of the fastest-growing industries in recent years. Sports organizations now have the potential to generate massive amounts of revenue through a variety of different channels, including broadcasting rights, advertising and branding. However, the rise of sports-related business has so far received relatively little attention from management scholars and social scientists. This book argues that we can no longer afford to ignore this important economic and social phenomenon. It presents a conceptual framework based on the concept of value creation to show how we can understand and explain the success and failure of sports organizations. Key concepts are illustrated with case studies of sporting organizations, including Real Madrid, FC Barcelona and the Americas Cup. Written by a team of authors from one of Spain's leading business schools, it provides a unique set of theoretical and practical insights for researchers and sports organization managers.

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