Value Chain Marketing

A Marketing Strategy to Overcome Immediate Customer Innovation Resistance

Business & Finance, Management & Leadership, Production & Operations Management, Marketing & Sales
Cover of the book Value Chain Marketing by Stephanie Hintze, Springer International Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Stephanie Hintze ISBN: 9783319113760
Publisher: Springer International Publishing Publication: December 26, 2014
Imprint: Springer Language: English
Author: Stephanie Hintze
ISBN: 9783319113760
Publisher: Springer International Publishing
Publication: December 26, 2014
Imprint: Springer
Language: English

​Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers’ innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customers as well. Treading on relatively unexplored grounds, this book explores the relevance of VCM and comprehends its process; identifies the critical factors for suppliers’ marketing success, and compares the performance of VCM trials, using a multi-method design linking case study research and computational modeling.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

​Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers’ innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customers as well. Treading on relatively unexplored grounds, this book explores the relevance of VCM and comprehends its process; identifies the critical factors for suppliers’ marketing success, and compares the performance of VCM trials, using a multi-method design linking case study research and computational modeling.

More books from Springer International Publishing

Cover of the book Foucault and Post-Financial Crises by Stephanie Hintze
Cover of the book Law and Economics in Europe and the U.S. by Stephanie Hintze
Cover of the book Engineering Geology for Society and Territory - Volume 7 by Stephanie Hintze
Cover of the book Advances in Service-Oriented and Cloud Computing by Stephanie Hintze
Cover of the book Lung Ultrasound in the Critically Ill by Stephanie Hintze
Cover of the book Artistic Visions and the Promise of Beauty by Stephanie Hintze
Cover of the book Algorithmic Game Theory by Stephanie Hintze
Cover of the book Software Engineering Trends and Techniques in Intelligent Systems by Stephanie Hintze
Cover of the book Analysis of Electrical Circuits with Variable Load Regime Parameters by Stephanie Hintze
Cover of the book Democracy and Crisis by Stephanie Hintze
Cover of the book Lithostratigraphy of Sicily by Stephanie Hintze
Cover of the book The World of Open Data by Stephanie Hintze
Cover of the book mODa 10 – Advances in Model-Oriented Design and Analysis by Stephanie Hintze
Cover of the book Cash in East Asia by Stephanie Hintze
Cover of the book The Metaphysics of Action by Stephanie Hintze
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy