UX Redefined

Winning and Keeping Customers with Enhanced Usability and User Experience

Nonfiction, Health & Well Being, Psychology, Occupational & Industrial Psychology, Business & Finance, Marketing & Sales
Cover of the book UX Redefined by Johannes Robier, Springer International Publishing
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Author: Johannes Robier ISBN: 9783319210629
Publisher: Springer International Publishing Publication: September 15, 2015
Imprint: Springer Language: English
Author: Johannes Robier
ISBN: 9783319210629
Publisher: Springer International Publishing
Publication: September 15, 2015
Imprint: Springer
Language: English

Customers consider many crucial factors, even subconsciously, when purchasing a product or engaging a service provider, consequently building a sense of trust which is decisive towards their user experience through to customer experience. This book helps companies understand how to structurally develop, communicate, and promote reasons for customers to buy products and services, starting from the psychological basis of communicating information and moving on to methodical applications. It is based on a psychological perspective in understanding the customers’ reasons to believe in product or service offerings; promotes a way towards simplicity of business anchoring on emotion and experience; helps learn the tactics of systematic persuasion.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Customers consider many crucial factors, even subconsciously, when purchasing a product or engaging a service provider, consequently building a sense of trust which is decisive towards their user experience through to customer experience. This book helps companies understand how to structurally develop, communicate, and promote reasons for customers to buy products and services, starting from the psychological basis of communicating information and moving on to methodical applications. It is based on a psychological perspective in understanding the customers’ reasons to believe in product or service offerings; promotes a way towards simplicity of business anchoring on emotion and experience; helps learn the tactics of systematic persuasion.

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