Utilizing Consumer Psychology in Business Strategy

Business & Finance, Marketing & Sales, Consumer Behaviour, Management & Leadership, Planning & Forecasting
Cover of the book Utilizing Consumer Psychology in Business Strategy by Tevfik Dalgic, Sevtap Unal, IGI Global
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Author: Tevfik Dalgic, Sevtap Unal ISBN: 9781522534501
Publisher: IGI Global Publication: April 13, 2018
Imprint: Business Science Reference Language: English
Author: Tevfik Dalgic, Sevtap Unal
ISBN: 9781522534501
Publisher: IGI Global
Publication: April 13, 2018
Imprint: Business Science Reference
Language: English

Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement. Utilizing Consumer Psychology in Business Strategy provides emerging research on consumer behavior and decision-making processes through the lens of business advancement and innovation. While highlighting topics such as brand personality, consumer perception, and marketing strategy, this publication explores various types of consumer behavior and methods to maximize benefits and efficiency. This book is an important resource for business administrators, managers, practitioners, academics, and students seeking emerging research on the consumer markets.

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Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement. Utilizing Consumer Psychology in Business Strategy provides emerging research on consumer behavior and decision-making processes through the lens of business advancement and innovation. While highlighting topics such as brand personality, consumer perception, and marketing strategy, this publication explores various types of consumer behavior and methods to maximize benefits and efficiency. This book is an important resource for business administrators, managers, practitioners, academics, and students seeking emerging research on the consumer markets.

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