Users, Not Customers

Who Really Determines the Success of Your Business

Business & Finance, Management & Leadership, Planning & Forecasting, Management, Marketing & Sales
Cover of the book Users, Not Customers by Aaron Shapiro, Penguin Publishing Group
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Aaron Shapiro ISBN: 9781101535837
Publisher: Penguin Publishing Group Publication: October 27, 2011
Imprint: Portfolio Language: English
Author: Aaron Shapiro
ISBN: 9781101535837
Publisher: Penguin Publishing Group
Publication: October 27, 2011
Imprint: Portfolio
Language: English

If you're still chasing customers online, you're looking at the challenge backward.

Aaron Shapiro helps companies build thriving digitally driven businesses. In his firm's extensive study of the Fortune 1000, a clear pattern emerged: the most successful companies drive sales by focusing on users instead of just customers. This is a fundamental strategic shift.

Rather than trying to get people to buy stuff online, these companies home in on the user experience. They've realized that building relationships between people and their brand has huge value, even if those users aren't spending a dime on their products (yet).

It's no secret that Internet-based companies like Google and Facebook thrive by building their user base before turning to monetization. Shapiro's big insight is that offline companies can successfully do the same, integrating offline products with an online presence and building platforms that create a lasting relationship between their brand and their users. Shapiro provides a strategic approach to refocusing your business in every way, from technology infrastructure and management to product design and marketing.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

If you're still chasing customers online, you're looking at the challenge backward.

Aaron Shapiro helps companies build thriving digitally driven businesses. In his firm's extensive study of the Fortune 1000, a clear pattern emerged: the most successful companies drive sales by focusing on users instead of just customers. This is a fundamental strategic shift.

Rather than trying to get people to buy stuff online, these companies home in on the user experience. They've realized that building relationships between people and their brand has huge value, even if those users aren't spending a dime on their products (yet).

It's no secret that Internet-based companies like Google and Facebook thrive by building their user base before turning to monetization. Shapiro's big insight is that offline companies can successfully do the same, integrating offline products with an online presence and building platforms that create a lasting relationship between their brand and their users. Shapiro provides a strategic approach to refocusing your business in every way, from technology infrastructure and management to product design and marketing.

More books from Penguin Publishing Group

Cover of the book Stairway to Heaven by Aaron Shapiro
Cover of the book The Bride by Aaron Shapiro
Cover of the book Raptus by Aaron Shapiro
Cover of the book No Walls and the Recurring Dream by Aaron Shapiro
Cover of the book Cut and Thrust by Aaron Shapiro
Cover of the book Strike It Rich with Pocket Change by Aaron Shapiro
Cover of the book Second Wind by Aaron Shapiro
Cover of the book So Many Books, So Little Time by Aaron Shapiro
Cover of the book Too Great A Lady by Aaron Shapiro
Cover of the book Through the Flames by Aaron Shapiro
Cover of the book Dilema (Spanish Edition) by Aaron Shapiro
Cover of the book Everything You Need to Know About Latino History by Aaron Shapiro
Cover of the book Wandering Stars by Aaron Shapiro
Cover of the book Give In To Me by Aaron Shapiro
Cover of the book Dire Desires by Aaron Shapiro
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy