Understanding Communication Research Methods

A Theoretical and Practical Approach

Nonfiction, Social & Cultural Studies, Social Science, Methodology
Cover of the book Understanding Communication Research Methods by Stephen M. Croucher, Daniel Cronn-Mills, Taylor and Francis
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Author: Stephen M. Croucher, Daniel Cronn-Mills ISBN: 9781351683654
Publisher: Taylor and Francis Publication: November 7, 2018
Imprint: Routledge Language: English
Author: Stephen M. Croucher, Daniel Cronn-Mills
ISBN: 9781351683654
Publisher: Taylor and Francis
Publication: November 7, 2018
Imprint: Routledge
Language: English

Using an engaging how-to approach that draws from scholarship, real-life, and popular culture, this textbook offers students practical reasons why they should care about research methods and a guide to actually conducting research themselves. Examining quantitative, qualitative, and critical research methods, this new edition helps undergraduate students better grasp the theoretical and practical uses of method by clearly illustrating practical applications. The book features all the main research traditions within communication including online methods, and provides level-appropriate applications of the methods through theoretical and practical examples and exercises, including new sample student papers that demonstrate research methods in action.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Using an engaging how-to approach that draws from scholarship, real-life, and popular culture, this textbook offers students practical reasons why they should care about research methods and a guide to actually conducting research themselves. Examining quantitative, qualitative, and critical research methods, this new edition helps undergraduate students better grasp the theoretical and practical uses of method by clearly illustrating practical applications. The book features all the main research traditions within communication including online methods, and provides level-appropriate applications of the methods through theoretical and practical examples and exercises, including new sample student papers that demonstrate research methods in action.

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