Tweeting the Environment #Brexit

Nonfiction, Social & Cultural Studies, Political Science, Government, Democracy, Reference & Language, Reference
Cover of the book Tweeting the Environment #Brexit by Jingrong Tong, Landong Zuo, Emerald Publishing Limited
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Author: Jingrong Tong, Landong Zuo ISBN: 9781787565012
Publisher: Emerald Publishing Limited Publication: October 12, 2018
Imprint: Emerald Publishing Limited Language: English
Author: Jingrong Tong, Landong Zuo
ISBN: 9781787565012
Publisher: Emerald Publishing Limited
Publication: October 12, 2018
Imprint: Emerald Publishing Limited
Language: English

The level of politicisation of the environment has been low in the UK. Economic concerns outweigh environmental ones in political debates, public policies and political agendas. Can the rise of social media communication change this situation? 

Tweeting the Environment #Brexit argues that, although limited by the dynamics of the British context, the technological affordances of Twitter enabled social actors such as the Green Party, ENGOs, and their associates to advance their political and green claims in order to mobilise voters before the 2016 EU referendum and to express their concerns in order to change environmental politics in the aftermath.  

The interdisciplinary research employed a combination of big data applications such as ElasticSearch and Kibana and desktop applications such as Gephi and SPSS in analysing large-scale social data. Adopting an inductive and data-driven approach, this book shows the importance of mixed methods and the necessity of narrowing down "big" to "small" data in large-scale social media research.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The level of politicisation of the environment has been low in the UK. Economic concerns outweigh environmental ones in political debates, public policies and political agendas. Can the rise of social media communication change this situation? 

Tweeting the Environment #Brexit argues that, although limited by the dynamics of the British context, the technological affordances of Twitter enabled social actors such as the Green Party, ENGOs, and their associates to advance their political and green claims in order to mobilise voters before the 2016 EU referendum and to express their concerns in order to change environmental politics in the aftermath.  

The interdisciplinary research employed a combination of big data applications such as ElasticSearch and Kibana and desktop applications such as Gephi and SPSS in analysing large-scale social data. Adopting an inductive and data-driven approach, this book shows the importance of mixed methods and the necessity of narrowing down "big" to "small" data in large-scale social media research.

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