Tribal Marketing, Tribal Branding

An expert guide to the brand co-creation process

Business & Finance, Industries & Professions, Information Management, Marketing & Sales
Cover of the book Tribal Marketing, Tribal Branding by Brendan Richardson, Palgrave Macmillan UK
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Author: Brendan Richardson ISBN: 9781137349101
Publisher: Palgrave Macmillan UK Publication: July 30, 2013
Imprint: Palgrave Macmillan Language: English
Author: Brendan Richardson
ISBN: 9781137349101
Publisher: Palgrave Macmillan UK
Publication: July 30, 2013
Imprint: Palgrave Macmillan
Language: English

Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities.

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