Trendology

Building an Advantage through Data-Driven Real-Time Marketing

Business & Finance, Management & Leadership, Production & Operations Management, Marketing & Sales
Cover of the book Trendology by C. Kerns, Palgrave Macmillan US
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: C. Kerns ISBN: 9781137479563
Publisher: Palgrave Macmillan US Publication: December 1, 2014
Imprint: Palgrave Macmillan Language: English
Author: C. Kerns
ISBN: 9781137479563
Publisher: Palgrave Macmillan US
Publication: December 1, 2014
Imprint: Palgrave Macmillan
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.

More books from Palgrave Macmillan US

Cover of the book The Anglo-Scottish Border and the Shaping of Identity, 1300–1600 by C. Kerns
Cover of the book Possessing Spirits and Healing Selves by C. Kerns
Cover of the book Religion and the Health of the Public by C. Kerns
Cover of the book Bringing Light to Twilight by C. Kerns
Cover of the book Why Public Service Matters by C. Kerns
Cover of the book Kazakhstan, Kyrgyzstan, and Uzbekistan by C. Kerns
Cover of the book The Little Rock Crisis by C. Kerns
Cover of the book Surrealism in Latin American Literature by C. Kerns
Cover of the book Taiwan Education at the Crossroad by C. Kerns
Cover of the book Sustained Dialogue in Conflicts by C. Kerns
Cover of the book Social Education for Peace by C. Kerns
Cover of the book Power and Sainthood by C. Kerns
Cover of the book Global, Regional and Local Dimensions of Western Sahara’s Protracted Decolonization by C. Kerns
Cover of the book Women on the Role of Public Higher Education by C. Kerns
Cover of the book Time, Space, and Gender in the Nineteenth-Century British Diary by C. Kerns
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy