Trendology

Building an Advantage through Data-Driven Real-Time Marketing

Business & Finance, Management & Leadership, Production & Operations Management, Marketing & Sales
Cover of the book Trendology by C. Kerns, Palgrave Macmillan US
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: C. Kerns ISBN: 9781137479563
Publisher: Palgrave Macmillan US Publication: December 1, 2014
Imprint: Palgrave Macmillan Language: English
Author: C. Kerns
ISBN: 9781137479563
Publisher: Palgrave Macmillan US
Publication: December 1, 2014
Imprint: Palgrave Macmillan
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.

More books from Palgrave Macmillan US

Cover of the book Instilling Religion in Greek and Turkish Nationalism: A “Sacred Synthesis” by C. Kerns
Cover of the book Engaging the Other by C. Kerns
Cover of the book The Politics of Custom in Eighteenth-Century British Fiction by C. Kerns
Cover of the book The Power of Interdependence by C. Kerns
Cover of the book Dynamic Markets and Conventional Ignorance by C. Kerns
Cover of the book Law and Tradition in Classical Islamic Thought by C. Kerns
Cover of the book Cities and the Circulation of Culture in the Atlantic World by C. Kerns
Cover of the book Military Missions in Democratic Latin America by C. Kerns
Cover of the book Private Equity in Poland by C. Kerns
Cover of the book Pushing the Boundaries of Latin American Testimony by C. Kerns
Cover of the book Victorian Melodrama in the Twenty-First Century by C. Kerns
Cover of the book A Philosophy of Nationhood and the Modern Self by C. Kerns
Cover of the book Policy Debates on Hydraulic Fracturing by C. Kerns
Cover of the book The Constitutional System of Turkey by C. Kerns
Cover of the book The Globalization of Chinese Propaganda by C. Kerns
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy