Treat Your Customers like Animals

People are sick of being sold to. They switch off when they hear conventional approaches, irrespective of how sophisticated they are. In today’s society, where we are being bombarded with information and communication mediums, we have developed the ability to superficially scan; we are ruthless with what we accept and reject. The VALUE Encounter cuts through this, heightens the level of engagement and leads to rapid increases in sales........turning conventional selling on its head.