Transnational Business Cultures

Life and Work in a Multinational Corporation

Business & Finance, Management & Leadership, Management
Cover of the book Transnational Business Cultures by Fiona Moore, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Fiona Moore ISBN: 9781317007029
Publisher: Taylor and Francis Publication: February 11, 2016
Imprint: Routledge Language: English
Author: Fiona Moore
ISBN: 9781317007029
Publisher: Taylor and Francis
Publication: February 11, 2016
Imprint: Routledge
Language: English

This volume explores how the idea of 'culture' is used and exploited by transnational managers to further their own ambitions and their companies' strategies for expansion. It thus provides a more complex picture of culture than has previously been presented in business studies, in that it deals with the strategic value of culture within organizations rather than viewing it as a neutral concept and, through using qualitative methodologies, gives us a full picture of the lived experience of culture in a multinational corporation. It also considers the impact of global corporate activity on both national and organizational cultures, as well as looking specifically at the ways in which communications technology is used as a site of conflict and negotiation in business. This book will be an invaluable resource for both researchers and professionals, yielding important new insights into the roles of local and global cultures in the operation of transnational corporations.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This volume explores how the idea of 'culture' is used and exploited by transnational managers to further their own ambitions and their companies' strategies for expansion. It thus provides a more complex picture of culture than has previously been presented in business studies, in that it deals with the strategic value of culture within organizations rather than viewing it as a neutral concept and, through using qualitative methodologies, gives us a full picture of the lived experience of culture in a multinational corporation. It also considers the impact of global corporate activity on both national and organizational cultures, as well as looking specifically at the ways in which communications technology is used as a site of conflict and negotiation in business. This book will be an invaluable resource for both researchers and professionals, yielding important new insights into the roles of local and global cultures in the operation of transnational corporations.

More books from Taylor and Francis

Cover of the book Classical Individualism by Fiona Moore
Cover of the book Psychoanalysis in Transition by Fiona Moore
Cover of the book Les Misérables and Its Afterlives by Fiona Moore
Cover of the book Flood Hazards and Health by Fiona Moore
Cover of the book Transnationalization and Regulatory Change in the EU's Eastern Neighbourhood by Fiona Moore
Cover of the book No Place for Home by Fiona Moore
Cover of the book Russia's Economy in an Epoch of Turbulence by Fiona Moore
Cover of the book Handbook of Business Interest Associations, Firm Size and Governance by Fiona Moore
Cover of the book Honing Your Knowledge Skills by Fiona Moore
Cover of the book Contemporary Issues in Pharmaceutical Patent Law by Fiona Moore
Cover of the book Spirituality, Philosophy and Education by Fiona Moore
Cover of the book Authority, Innovation and Early Modern Epistemology by Fiona Moore
Cover of the book Psychosis and Emotion by Fiona Moore
Cover of the book Mothers, Babies and their Body Language by Fiona Moore
Cover of the book Indigenous Peoples and Archaeology in Latin America by Fiona Moore
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy