Transforming Type

New Directions in Kinetic Typography

Nonfiction, Art & Architecture, Graphic Art & Design, General Art, General Design
Cover of the book Transforming Type by Barbara Brownie, Bloomsbury Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Barbara Brownie ISBN: 9780857855664
Publisher: Bloomsbury Publishing Publication: December 18, 2014
Imprint: Bloomsbury Academic Language: English
Author: Barbara Brownie
ISBN: 9780857855664
Publisher: Bloomsbury Publishing
Publication: December 18, 2014
Imprint: Bloomsbury Academic
Language: English

Transforming Type examines kinetic or moving type in a range of fields including film credits, television idents, interactive poetry and motion graphics. As the screen increasingly imitates the properties of real-life environments, typographic sequences are able to present letters that are active and reactive. These environments invite new discussions about the difference between motion and change, global and local transformation, and the relationship between word and image.

In this illuminating study, Barbara Brownie explores the ways in which letterforms transform on screen, and the consequences of such transformations. Drawing on examples including Kyle Cooper's title sequence design, kinetic poetry and MPC's idents for the UK's Channel 4, she differentiates motion from other kinds of kineticism, with particular emphasis on the transformation of letterforms into other forms and objects, through construction, parallax and metamorphosis. She proposes that each of these kinetic behaviours requires us to revisit existing assumptions about the nature of alphabetic forms and the spaces in which they are found.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Transforming Type examines kinetic or moving type in a range of fields including film credits, television idents, interactive poetry and motion graphics. As the screen increasingly imitates the properties of real-life environments, typographic sequences are able to present letters that are active and reactive. These environments invite new discussions about the difference between motion and change, global and local transformation, and the relationship between word and image.

In this illuminating study, Barbara Brownie explores the ways in which letterforms transform on screen, and the consequences of such transformations. Drawing on examples including Kyle Cooper's title sequence design, kinetic poetry and MPC's idents for the UK's Channel 4, she differentiates motion from other kinds of kineticism, with particular emphasis on the transformation of letterforms into other forms and objects, through construction, parallax and metamorphosis. She proposes that each of these kinetic behaviours requires us to revisit existing assumptions about the nature of alphabetic forms and the spaces in which they are found.

More books from Bloomsbury Publishing

Cover of the book Becoming a Successful Graphic Designer by Barbara Brownie
Cover of the book Pope Francis by Barbara Brownie
Cover of the book Disenchantment by Barbara Brownie
Cover of the book Magic Animal Rescue 4: Maggie and the Flying Pigs by Barbara Brownie
Cover of the book Total Foam Rolling Techniques by Barbara Brownie
Cover of the book Lover's Leap by Barbara Brownie
Cover of the book Beautiful Thing by Barbara Brownie
Cover of the book Progressive Education by Barbara Brownie
Cover of the book Wisden India Almanack 2016 by Barbara Brownie
Cover of the book Following On by Barbara Brownie
Cover of the book Jawbreaker's 24 Hour Revenge Therapy by Barbara Brownie
Cover of the book Globalization by Barbara Brownie
Cover of the book The Führer’s Headquarters by Barbara Brownie
Cover of the book Reeds Vol 8 General Engineering Knowledge for Marine Engineers by Barbara Brownie
Cover of the book The Prussian Army of the Lower Rhine 1815 by Barbara Brownie
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy