Trademarked

A History of Well-Known Brands from Aertex to Wright's Coal Tar

Business & Finance, Business Reference, Corporate History, Nonfiction, History, British
Cover of the book Trademarked by David Newton, The History Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: David Newton ISBN: 9780752496122
Publisher: The History Press Publication: February 1, 2008
Imprint: The History Press Language: English
Author: David Newton
ISBN: 9780752496122
Publisher: The History Press
Publication: February 1, 2008
Imprint: The History Press
Language: English

In the first 30 years of trade registration—between 1876 and 1906—more than 250,000 marks were registered in Britain. In this book, David Newton—formerly Head of Patents Information at the British Library—has selected 220 of the most interesting and curious of those early brands. Shell originated with one Marcus Samuel selling antiques and curios, including sea shells, in Smithfield in 1833; it was only when his son visited the Caspian Sea and saw an opportunity to export oil from Russia that trade in the better known product began. An advertising campaign for Listerine mouthwash, originally a disinfectant for surgical procedures, coined the phrase “always a bridesmaid, never a bride.” From Carlsberg beer to Triumph cars, from Lea and Perrin sauces to Beecham's pills, we learn the history of these brands, the companies which registered them, and how the brands have developed over the years.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In the first 30 years of trade registration—between 1876 and 1906—more than 250,000 marks were registered in Britain. In this book, David Newton—formerly Head of Patents Information at the British Library—has selected 220 of the most interesting and curious of those early brands. Shell originated with one Marcus Samuel selling antiques and curios, including sea shells, in Smithfield in 1833; it was only when his son visited the Caspian Sea and saw an opportunity to export oil from Russia that trade in the better known product began. An advertising campaign for Listerine mouthwash, originally a disinfectant for surgical procedures, coined the phrase “always a bridesmaid, never a bride.” From Carlsberg beer to Triumph cars, from Lea and Perrin sauces to Beecham's pills, we learn the history of these brands, the companies which registered them, and how the brands have developed over the years.

More books from The History Press

Cover of the book Eat Thy Neighbour by David Newton
Cover of the book Tales of Lancasters and Other Aircraft by David Newton
Cover of the book Zulu! by David Newton
Cover of the book Secret Queen by David Newton
Cover of the book Jack the Ripper by David Newton
Cover of the book Slaughter on the Eastern Front by David Newton
Cover of the book Patrick Moore by David Newton
Cover of the book Poltergeist Over Scotland by David Newton
Cover of the book Hitler's Gauls by David Newton
Cover of the book Oceans Apart by David Newton
Cover of the book From the Frontline by David Newton
Cover of the book Harry H. Corbett by David Newton
Cover of the book Paignton Scrapbook by David Newton
Cover of the book Bloody Covenant by David Newton
Cover of the book Civil War Maryland by David Newton
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy