Trademark Valuation

A Tool for Brand Management

Nonfiction, Reference & Language, Law, Civil Procedure
Cover of the book Trademark Valuation by Gordon V. Smith, Susan M. Richey, Wiley
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Author: Gordon V. Smith, Susan M. Richey ISBN: 9781118283189
Publisher: Wiley Publication: November 4, 2013
Imprint: Wiley Language: English
Author: Gordon V. Smith, Susan M. Richey
ISBN: 9781118283189
Publisher: Wiley
Publication: November 4, 2013
Imprint: Wiley
Language: English

A practical and useful resource for valuing trademarks

The Second Edition of Trademark Valuation is a fresh presentation of basic valuation principles, together with important recent changes in worldwide financial reporting regulations and an update on the current worldwide legal conditions and litigation situation as they relate to trademarks.

A new section discussing issues surrounding valuation of counterfeits and the economic effects of trademark counterfeiting is included in this informative Second Edition.

  • Considers methods to determine the real value of your trademark and exploit its full potential
  • Offers dozens of case studies that illustrate how to apply valuation methods and strategies to real-world situations
  • Communicates complex legal and financial concepts, terms, principles, and practices in plain English
  • Discusses GATT, NAFTA, emerging markets, and other international trademark considerations
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

A practical and useful resource for valuing trademarks

The Second Edition of Trademark Valuation is a fresh presentation of basic valuation principles, together with important recent changes in worldwide financial reporting regulations and an update on the current worldwide legal conditions and litigation situation as they relate to trademarks.

A new section discussing issues surrounding valuation of counterfeits and the economic effects of trademark counterfeiting is included in this informative Second Edition.

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