Tourism and Hospitality Marketing

A Global Perspective

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel, Management & Leadership, Management
Cover of the book Tourism and Hospitality Marketing by Dr. Simon Hudson, SAGE Publications
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Author: Dr. Simon Hudson ISBN: 9781473903012
Publisher: SAGE Publications Publication: February 18, 2008
Imprint: SAGE Publications Ltd Language: English
Author: Dr. Simon Hudson
ISBN: 9781473903012
Publisher: SAGE Publications
Publication: February 18, 2008
Imprint: SAGE Publications Ltd
Language: English

[![A companion website is available for this text][]][A companion website is available for this text 1]

With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer.

Chapters are packed with pedagogical features that will help readers consolidate their learning, including:

- Chapter objectives

- Key terms

- Discussion questions and exercises

- Links to useful websites

- Profiles of successful individuals and organizations

Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.

[A companion website is available for this text]: [A companion website is available for this text 1]: http://www.sagepub.co.uk/hudson

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

[![A companion website is available for this text][]][A companion website is available for this text 1]

With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer.

Chapters are packed with pedagogical features that will help readers consolidate their learning, including:

- Chapter objectives

- Key terms

- Discussion questions and exercises

- Links to useful websites

- Profiles of successful individuals and organizations

Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.

[A companion website is available for this text]: [A companion website is available for this text 1]: http://www.sagepub.co.uk/hudson

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