Top Down Innovation

Business & Finance, Management & Leadership, Management Science, Production & Operations Management
Cover of the book Top Down Innovation by , Springer International Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9783319039015
Publisher: Springer International Publishing Publication: January 2, 2014
Imprint: Springer Language: English
Author:
ISBN: 9783319039015
Publisher: Springer International Publishing
Publication: January 2, 2014
Imprint: Springer
Language: English

This Brief focuses on strategies for innovation. Top-Down Innovation discusses the barriers to successful organizational and product innovation, distills the leading theories about how to foster innovation, and presents six case studies of well-known brands that have succeeded (and in one case failed) in meeting innovation challenges. Synthesizing the lessons learned from companies that have mastered innovation over time, it provides a new perspective on the role of market-leading companies and top management in driving innovation. Since the publication of Clayton Christensen’s pioneering Innovator’s Dilemma in 1997, the rules of innovation have themselves been transformed. Today, innovation frequently starts at the CEO level with a vision that percolates throughout the organization. In contrast to traditional theories of technology disruption, new market entrants, and business model innovation, this study concludes that vision and leadership at the top is a decisive factor in successful innovation initiatives.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This Brief focuses on strategies for innovation. Top-Down Innovation discusses the barriers to successful organizational and product innovation, distills the leading theories about how to foster innovation, and presents six case studies of well-known brands that have succeeded (and in one case failed) in meeting innovation challenges. Synthesizing the lessons learned from companies that have mastered innovation over time, it provides a new perspective on the role of market-leading companies and top management in driving innovation. Since the publication of Clayton Christensen’s pioneering Innovator’s Dilemma in 1997, the rules of innovation have themselves been transformed. Today, innovation frequently starts at the CEO level with a vision that percolates throughout the organization. In contrast to traditional theories of technology disruption, new market entrants, and business model innovation, this study concludes that vision and leadership at the top is a decisive factor in successful innovation initiatives.

More books from Springer International Publishing

Cover of the book Data Analysis, Machine Learning and Knowledge Discovery by
Cover of the book Network Biology by
Cover of the book Phenomenology of Suicide by
Cover of the book Sustainable Value Chain Management by
Cover of the book Biotransformations in Organic Chemistry by
Cover of the book Remaking Romanticism by
Cover of the book Nematology in South Africa: A View from the 21st Century by
Cover of the book Distributed Applications and Interoperable Systems by
Cover of the book Psychological Mechanisms in Animal Communication by
Cover of the book Empirical Studies on Economics of Innovation, Public Economics and Management by
Cover of the book COOP 2016: Proceedings of the 12th International Conference on the Design of Cooperative Systems, 23-27 May 2016, Trento, Italy by
Cover of the book Couple Relationships in the 21st Century by
Cover of the book Full Employment and Social Justice by
Cover of the book Entangled Histories by
Cover of the book Sustainable Electricity II by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy