Tobacco Goes to College

Cigarette Advertising in Student Media, 1920-1980

Nonfiction, Reference & Language, Language Arts, Journalism, Education & Teaching, Business & Finance
Cover of the book Tobacco Goes to College by Elizabeth Crisp Crawford, McFarland & Company, Inc., Publishers
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Elizabeth Crisp Crawford ISBN: 9781476603650
Publisher: McFarland & Company, Inc., Publishers Publication: March 13, 2014
Imprint: Language: English
Author: Elizabeth Crisp Crawford
ISBN: 9781476603650
Publisher: McFarland & Company, Inc., Publishers
Publication: March 13, 2014
Imprint:
Language: English

This is the first book to document the history of cigarette advertising on college and university campuses. From the 1920s to the 1960s, such advertisers had a strong financial grip on student media and thus a degree of financial power over colleges and universities across the nation. The tobacco industry’s strength was so great many doubted whether student newspapers and other campus media could survive without them. When the Tobacco Institute, the organization that governed the industry, decided to pull their advertising in June of 1963 nearly 2,000 student publications needed to recover up to 50 percent of their newly lost revenue. Although student newspapers are the main focus of this book, tobacco’s presence on campus permeated more than just the student paper. Cigarette brands were promoted at football games, on campus radio and through campus representatives, and promotional items were placed on campus in locations such as university stores and the student union.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This is the first book to document the history of cigarette advertising on college and university campuses. From the 1920s to the 1960s, such advertisers had a strong financial grip on student media and thus a degree of financial power over colleges and universities across the nation. The tobacco industry’s strength was so great many doubted whether student newspapers and other campus media could survive without them. When the Tobacco Institute, the organization that governed the industry, decided to pull their advertising in June of 1963 nearly 2,000 student publications needed to recover up to 50 percent of their newly lost revenue. Although student newspapers are the main focus of this book, tobacco’s presence on campus permeated more than just the student paper. Cigarette brands were promoted at football games, on campus radio and through campus representatives, and promotional items were placed on campus in locations such as university stores and the student union.

More books from McFarland & Company, Inc., Publishers

Cover of the book The Melville-Hawthorne Connection by Elizabeth Crisp Crawford
Cover of the book Man Writes Dog by Elizabeth Crisp Crawford
Cover of the book Mammography and Early Breast Cancer Detection by Elizabeth Crisp Crawford
Cover of the book Edwin Booth by Elizabeth Crisp Crawford
Cover of the book American Film Musical Themes and Forms by Elizabeth Crisp Crawford
Cover of the book They Sing the Wedding of God by Elizabeth Crisp Crawford
Cover of the book The Chivalric Romance and the Essence of Fiction by Elizabeth Crisp Crawford
Cover of the book Women of Florida Fiction by Elizabeth Crisp Crawford
Cover of the book The Films of Randolph Scott by Elizabeth Crisp Crawford
Cover of the book The Good Governor by Elizabeth Crisp Crawford
Cover of the book Internet Comedy Television Series, 1997-2015 by Elizabeth Crisp Crawford
Cover of the book Motherhood in Mexican Cinema, 1941-1991 by Elizabeth Crisp Crawford
Cover of the book The Ages of the Avengers by Elizabeth Crisp Crawford
Cover of the book Mickey Rooney by Elizabeth Crisp Crawford
Cover of the book The Wed-Locked Agunot by Elizabeth Crisp Crawford
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy