Tmall, The Sky Cat
A Rocky Road Toward Bringing Buyers and Suppliers Together
Nonfiction, Science & Nature, Technology, Operations Research, Business & Finance, Management & Leadership, Production & Operations Management
| Author: | Chuck Munson | ISBN: | 9780133758214 |
| Publisher: | Pearson Education | Publication: | September 11, 2013 |
| Imprint: | FT Press | Language: | English |
| Author: | Chuck Munson |
| ISBN: | 9780133758214 |
| Publisher: | Pearson Education |
| Publication: | September 11, 2013 |
| Imprint: | FT Press |
| Language: | English |
This case study illuminates the rapidly evolving e-commerce market in China. It shows how Alibaba Group launched its new Taobao Mall B2C platform to raise standards for product quality and online customer shopping experience; how TMall launched as a virtual shopping mall offering internationally known brands and major retailers; how it responded to the widespread sale of counterfeit and substandard products; how its fee increases ignited massive online vendor protests; and how it has since rebranded the site to move beyond these events. Focusing on realistic e-commerce supply chain issues and challenges, this case study offers exceptional value to both students and practitioners. Authors: Jianli Hu, Woodbury University; Olivia Congbo Mao, Alibaba Group.
This case study illuminates the rapidly evolving e-commerce market in China. It shows how Alibaba Group launched its new Taobao Mall B2C platform to raise standards for product quality and online customer shopping experience; how TMall launched as a virtual shopping mall offering internationally known brands and major retailers; how it responded to the widespread sale of counterfeit and substandard products; how its fee increases ignited massive online vendor protests; and how it has since rebranded the site to move beyond these events. Focusing on realistic e-commerce supply chain issues and challenges, this case study offers exceptional value to both students and practitioners. Authors: Jianli Hu, Woodbury University; Olivia Congbo Mao, Alibaba Group.
