The Xiaomi Way Customer Engagement Strategies That Built One of the Largest Smartphone Companies in the World

Business & Finance, Economics, International, Marketing & Sales
Cover of the book The Xiaomi Way Customer Engagement Strategies That Built One of the Largest Smartphone Companies in the World by Li Wanqiang, McGraw-Hill Education
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Li Wanqiang ISBN: 9781259584541
Publisher: McGraw-Hill Education Publication: October 7, 2016
Imprint: McGraw-Hill Education Language: English
Author: Li Wanqiang
ISBN: 9781259584541
Publisher: McGraw-Hill Education
Publication: October 7, 2016
Imprint: McGraw-Hill Education
Language: English

How one small tech company got smart about social media and became "China's new smartphone king" (CNN)

In this exclusive inside look at the phenomenal rise of Xiaomi—the new smartphone company that’s giving Apple a run for their money—cofounder Li Wanqiang shares the secrets behind the viral marketing techniques, R&D innovations, and user-driven excitement that turned a small tech start-up into a world-class player. You’ll discover:

  • How Xiaomi became the third largest smartphone maker in the world—in just 4 years' time

  • How the cofounders landed their first million users—without spending a dime on advertising

  • How Xiaomi used social media to build exceptional brand recognition and word-of-mouth momentum

  • What every business can learn from Xiaomi's proven success in customer engagement, viral marketing, and cutting-edge product development

Already an instant bestseller in China, Wanqiang's eye-opening book provides an exciting new business model for today’s flatter, faster world of Internet marketing and user-inspired innovation. No matter how big or small your business, The Xiaomi Way can show you how to even the playing field, develop products people will love, spread the word through social media, and turn customers into passionate, lifelong fans.

Includes a foreword by Lei Jun**, Xiaomi CEO****.**

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

How one small tech company got smart about social media and became "China's new smartphone king" (CNN)

In this exclusive inside look at the phenomenal rise of Xiaomi—the new smartphone company that’s giving Apple a run for their money—cofounder Li Wanqiang shares the secrets behind the viral marketing techniques, R&D innovations, and user-driven excitement that turned a small tech start-up into a world-class player. You’ll discover:

Already an instant bestseller in China, Wanqiang's eye-opening book provides an exciting new business model for today’s flatter, faster world of Internet marketing and user-inspired innovation. No matter how big or small your business, The Xiaomi Way can show you how to even the playing field, develop products people will love, spread the word through social media, and turn customers into passionate, lifelong fans.

Includes a foreword by Lei Jun**, Xiaomi CEO****.**

More books from McGraw-Hill Education

Cover of the book Facility Manager's Maintenance Handbook by Li Wanqiang
Cover of the book Oracle JDeveloper 11g Handbook by Li Wanqiang
Cover of the book 5 Steps to a 5: AP Physics C 2018 by Li Wanqiang
Cover of the book Master the Wards: Surgery Flashcards by Li Wanqiang
Cover of the book Effective Practice In The Eyfs: An Essential Guide by Li Wanqiang
Cover of the book Chemical Technicians' Ready Reference Handbook, 5th Edition by Li Wanqiang
Cover of the book McGraw-Hill's GMAT, 2014 Edition by Li Wanqiang
Cover of the book Review of Medical Microbiology and Immunology, Fifteenth Edition by Li Wanqiang
Cover of the book Cascades: How to Create a Movement that Drives Transformational Change by Li Wanqiang
Cover of the book Schaum's Outline of Cost Accounting, 3rd, Including 185 Solved Problems by Li Wanqiang
Cover of the book Jawetz Melnick & Adelbergs Medical Microbiology 28 E by Li Wanqiang
Cover of the book One Simple Idea for Startups and Entrepreneurs: Live Your Dreams and Create Your Own Profitable Company by Li Wanqiang
Cover of the book Microsoft SQL Server 2016: A Beginner's Guide, Sixth Edition by Li Wanqiang
Cover of the book Standard & Poor's 500 Guide, 2010 Edition by Li Wanqiang
Cover of the book Analects of the New Education of China by Li Wanqiang
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy