The Wikinomics Way

In their 2007 bestseller, Wikinomics, Don Tapscott and Anthony Williams showed how mass collaboration was changing the way businesses communicate, compete, and succeed in the global marketplace. In 2010, they released Macrowikinomics which examines the growing power of the principles of wikinomics and how businesses and communities are altering the way our financial institutions and governments operate; how we educate our children; and how the health-care, newspaper, and energy industries serve their customers. Now, in The Wikinomics Way, Tapscott and Williams argue that the world has reached a historic turning point: Just as the printing press expanded freedom and fostered new forms of personal expression that led to new social orders and institutions, the Internet is reweaving the fabric of society as millions people connect and collaborate. For better or worse, connectivity is leading to profound change. There is no guarantee that, once unleashed, these changes will always lead to good. But if guided by the principles of wikinomics, organizations that harness this new force can spur social and economic innovations.