The Why of Consumption

Contemporary Perspectives on Consumer Motives, Goals and Desires

Business & Finance, Marketing & Sales
Cover of the book The Why of Consumption by Cynthia Huffman, David Glen Mick, S. Ratneshwar, Taylor and Francis
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Author: Cynthia Huffman, David Glen Mick, S. Ratneshwar ISBN: 9781134599028
Publisher: Taylor and Francis Publication: September 2, 2003
Imprint: Routledge Language: English
Author: Cynthia Huffman, David Glen Mick, S. Ratneshwar
ISBN: 9781134599028
Publisher: Taylor and Francis
Publication: September 2, 2003
Imprint: Routledge
Language: English

This book brings together an international collection of authors from a variety of disciplines who offer new and critical perspectives, summarize key findings and provide important theoretical frameworks to guide the reader through the ‘why?’ of consumption. The book answers questions such as:

  • What is the nature of motives, goals, and desires that prompt consumption behaviours?
  • Why do consumers buy and consume particular products, brands and services from the multitude of alternatives afforded by their environments?
  • How do consumers think and feel about their cravings?

Unique in focus and with multifaceted approach which anyone interested in consumption and consumer research will find fascinating, this topical book provides an excellent overview of current research, and imparts key insights to illuminate the subject for both academics and practitioners alike.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book brings together an international collection of authors from a variety of disciplines who offer new and critical perspectives, summarize key findings and provide important theoretical frameworks to guide the reader through the ‘why?’ of consumption. The book answers questions such as:

Unique in focus and with multifaceted approach which anyone interested in consumption and consumer research will find fascinating, this topical book provides an excellent overview of current research, and imparts key insights to illuminate the subject for both academics and practitioners alike.

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