The Whole Brain Business Book, Second Edition: Unlocking the Power of Whole Brain Thinking in Organizations, Teams, and Individuals

Business & Finance, Management & Leadership, Management, Human Resources & Personnel Management
Cover of the book The Whole Brain Business Book, Second Edition: Unlocking the Power of Whole Brain Thinking in Organizations, Teams, and Individuals by Ned Herrmann, Ann Herrmann-Nehdi, McGraw-Hill Education
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Author: Ned Herrmann, Ann Herrmann-Nehdi ISBN: 9780071843836
Publisher: McGraw-Hill Education Publication: August 21, 2015
Imprint: McGraw-Hill Education Language: English
Author: Ned Herrmann, Ann Herrmann-Nehdi
ISBN: 9780071843836
Publisher: McGraw-Hill Education
Publication: August 21, 2015
Imprint: McGraw-Hill Education
Language: English

The long-awaited update of the classic guide to outperforming the competition using Herrmann International's trademark Whole Brain Methodology

Packed with new research, updated examples, and more actionable content, The Whole Brain Business Book outlines four basic thinking styles--administrator, talker, problem-solver, dreamer--corresponding to the four quadrants of the brain and explains that many are dominated by only one quadrant. By getting out of the "brain rut" and channeling all four quadrants, business people and organizations can become more flexible, creative, and competitive.

Herrmann-Nehdi uses her extensive research and experience working with her father and expert practitioners across the globe to highlight new research developments, replace outdated information, incorporate new stories and real-world examples while building on the core applications of The Whole Brain Business Book.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The long-awaited update of the classic guide to outperforming the competition using Herrmann International's trademark Whole Brain Methodology

Packed with new research, updated examples, and more actionable content, The Whole Brain Business Book outlines four basic thinking styles--administrator, talker, problem-solver, dreamer--corresponding to the four quadrants of the brain and explains that many are dominated by only one quadrant. By getting out of the "brain rut" and channeling all four quadrants, business people and organizations can become more flexible, creative, and competitive.

Herrmann-Nehdi uses her extensive research and experience working with her father and expert practitioners across the globe to highlight new research developments, replace outdated information, incorporate new stories and real-world examples while building on the core applications of The Whole Brain Business Book.

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