The Way I Saw It.

Biography & Memoir, Business
Cover of the book The Way I Saw It. by Christopher Johnston, Marc Wyse, iUniverse
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Christopher Johnston, Marc Wyse ISBN: 9781475924213
Publisher: iUniverse Publication: July 24, 2012
Imprint: iUniverse Language: English
Author: Christopher Johnston, Marc Wyse
ISBN: 9781475924213
Publisher: iUniverse
Publication: July 24, 2012
Imprint: iUniverse
Language: English

Marc Wyses father wanted him to be a lawyer. His mother wanted him to be a doctor. Instead, he became an advertising executive. In The Way I Saw It, Wyse narrates his rags-to-riches tale of the American dream come true: cofounding Wyse Advertising and working more than sixty years in the business.

In this memoir he tells his story of the boy of immigrant parents who grew into an advertising icon that spawned famous theme lines like, With a name like Smuckers, it has to be good, Ask Sherwin-Williams. An advertising legend and consummate salesman, his client list included American Express, Applebees, BFGoodrich, Clairol, General Dynamics, GE Lighting, Goodyear, Kelly Services, Marathon Oil, New York Yankees, Renaissance Hotels and Resorts, Sherwin-Williams, Smuckers, Stouffer Restaurants Hotels & Resorts, and Timken.

The Way I Saw It shares both the life lessons and business lessons learned on the journey to success. Wyse delivers the message: Act like a turtle and never be afraid to stick your neck out.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Marc Wyses father wanted him to be a lawyer. His mother wanted him to be a doctor. Instead, he became an advertising executive. In The Way I Saw It, Wyse narrates his rags-to-riches tale of the American dream come true: cofounding Wyse Advertising and working more than sixty years in the business.

In this memoir he tells his story of the boy of immigrant parents who grew into an advertising icon that spawned famous theme lines like, With a name like Smuckers, it has to be good, Ask Sherwin-Williams. An advertising legend and consummate salesman, his client list included American Express, Applebees, BFGoodrich, Clairol, General Dynamics, GE Lighting, Goodyear, Kelly Services, Marathon Oil, New York Yankees, Renaissance Hotels and Resorts, Sherwin-Williams, Smuckers, Stouffer Restaurants Hotels & Resorts, and Timken.

The Way I Saw It shares both the life lessons and business lessons learned on the journey to success. Wyse delivers the message: Act like a turtle and never be afraid to stick your neck out.

More books from iUniverse

Cover of the book Get More Laughs from Your Laughs by Christopher Johnston, Marc Wyse
Cover of the book Three Years Lost in Space by Christopher Johnston, Marc Wyse
Cover of the book Surviving Custer by Christopher Johnston, Marc Wyse
Cover of the book Lives in the Shadow with J. Krishnamurti by Christopher Johnston, Marc Wyse
Cover of the book I Hate to Leave on a Cloudy Day by Christopher Johnston, Marc Wyse
Cover of the book A Dangerous Weapon by Christopher Johnston, Marc Wyse
Cover of the book The Philosophy of Love by Christopher Johnston, Marc Wyse
Cover of the book Pirate Wisdom by Christopher Johnston, Marc Wyse
Cover of the book The Stockton Saga by Christopher Johnston, Marc Wyse
Cover of the book Remembering Morven and the Old 660Th District by Christopher Johnston, Marc Wyse
Cover of the book Wit and Wisdom: Journeys Through Career Transition by Christopher Johnston, Marc Wyse
Cover of the book Pithy Precepts - Aspirations and Inspirations by Christopher Johnston, Marc Wyse
Cover of the book Slang by Christopher Johnston, Marc Wyse
Cover of the book Radical Family Workbook and Activity Journal for Parents, Kids and Teens by Christopher Johnston, Marc Wyse
Cover of the book Waiting for Bones by Christopher Johnston, Marc Wyse
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy