The Value of Events

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel
Cover of the book The Value of Events by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781317193234
Publisher: Taylor and Francis Publication: May 8, 2017
Imprint: Routledge Language: English
Author:
ISBN: 9781317193234
Publisher: Taylor and Francis
Publication: May 8, 2017
Imprint: Routledge
Language: English

The Value of Events fills an important niche in the literature on events, being the first book to comprehensively deal with the subject of value creation and measurement, as opposed to impact assessment and programme evaluation.  Value creation and measurement is often done routinely from specific perspectives such as tourism, event management, corporate marketing, or customer satisfaction. However, there exist a number of discourses on value and evaluation that have not yet received adequate attention, including the justification of governmental intervention and the costs and benefits of hosting major events.

* *

This edited book, written by an international group of academics with expertise in the relevant fields of events, tourism, sport and culture, offers new insight into events and their relationship to sustainability, social responsibility, cultural and social value. Fostering debate in the context of conceptual thinking, philosophising, multiple stakeholder perspectives and interdisciplinary approaches, it challenges the events industry, students, policy-makers and strategists with new perspectives on value, with implications for impact forecasting and assessment.

 

This is a book for all students pursuing degrees in fields where planned events are important topics, while being of great interest to researchers, policy-makers, evaluators and organisers/managers of planned events. Within a subject in need of further attention, The Value of Events offers the most comprehensive overview of event value to date.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The Value of Events fills an important niche in the literature on events, being the first book to comprehensively deal with the subject of value creation and measurement, as opposed to impact assessment and programme evaluation.  Value creation and measurement is often done routinely from specific perspectives such as tourism, event management, corporate marketing, or customer satisfaction. However, there exist a number of discourses on value and evaluation that have not yet received adequate attention, including the justification of governmental intervention and the costs and benefits of hosting major events.

* *

This edited book, written by an international group of academics with expertise in the relevant fields of events, tourism, sport and culture, offers new insight into events and their relationship to sustainability, social responsibility, cultural and social value. Fostering debate in the context of conceptual thinking, philosophising, multiple stakeholder perspectives and interdisciplinary approaches, it challenges the events industry, students, policy-makers and strategists with new perspectives on value, with implications for impact forecasting and assessment.

 

This is a book for all students pursuing degrees in fields where planned events are important topics, while being of great interest to researchers, policy-makers, evaluators and organisers/managers of planned events. Within a subject in need of further attention, The Value of Events offers the most comprehensive overview of event value to date.

More books from Taylor and Francis

Cover of the book Truth, Justice and Reconciliation in Colombia by
Cover of the book Experiential Learning in Organizations by
Cover of the book Foundations of Sensation and Perception by
Cover of the book The Prevention of Eating Problems and Eating Disorders by
Cover of the book Screen Relations by
Cover of the book Understanding Emotional Problems by
Cover of the book Hungarian Folktales by
Cover of the book Postcolonial Life-Writing by
Cover of the book The Steamboat Phoenix and the Archaeology of Early Steam Navigation in North America by
Cover of the book Expressing Oneself / Expressing One's Self by
Cover of the book Nazism and German Society, 1933-1945 by
Cover of the book The Scientist and the Humanist by
Cover of the book The Experience of Nothingness by
Cover of the book Federalism, Secession, and the American State by
Cover of the book A History of Market Performance by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy