The Truth About Creating Brands People Love
Business & Finance, Management & Leadership, Planning & Forecasting, Marketing & Sales
| Author: | Donna D. Heckler, Brian D. Till | ISBN: | 9780132701181 |
| Publisher: | Pearson Education | Publication: | October 10, 2008 |
| Imprint: | FT Press | Language: | English |
| Author: | Donna D. Heckler, Brian D. Till |
| ISBN: | 9780132701181 |
| Publisher: | Pearson Education |
| Publication: | October 10, 2008 |
| Imprint: | FT Press |
| Language: | English |
Branding: secrets revealed, best practices explained, pitfalls exposed!
• The truth about positioning brands and developing brand meaning
• The truth about brands as corporate profit drivers
• The truth about advertising, pricing, segmentation, and more
Simply the best thinking
the truth and nothing but the truth
This book reveals the 51 bite-size, easy-to-use techniques for building great brands–and keeping them great.
“I recommend this punchy, provocative book that uses vivid case studies to remind us of 51 truths about brands.”
DAVID AAKER, Vice-Chairman, Prophet and Author of Building Strong Brands and Spanning Silos
Branding: secrets revealed, best practices explained, pitfalls exposed!
• The truth about positioning brands and developing brand meaning
• The truth about brands as corporate profit drivers
• The truth about advertising, pricing, segmentation, and more
Simply the best thinking
the truth and nothing but the truth
This book reveals the 51 bite-size, easy-to-use techniques for building great brands–and keeping them great.
“I recommend this punchy, provocative book that uses vivid case studies to remind us of 51 truths about brands.”
DAVID AAKER, Vice-Chairman, Prophet and Author of Building Strong Brands and Spanning Silos
