The True Definition of Beauty

Facial Cosmetic Treatment's Transformational Role in Modern Beauty and Communication

INTRODUCTION

The search for and appreciation of “beauty” is as old as time itself. As far back as we look in human history,

we find the search for the beautiful. While certain perceptions of popular beauty may come and go, true beauty is timeless, and we all know it the instant we see it.

We may believe beauty is a subjective determination that’s purely “in the eyes of the beholder,” but while we each have different likes and dislikes, we also have a natural, hard-wired, and objective affinity towards certain aspects of a person’s appearance. Understand­ing these underlying aspects allows us to see that the people we find attractive typically have the same fea­tures in common.

Studies have revealed that there is a mathematical basis for the facial ratios to which we are naturally attracted. Achieving these facial ratios is what creates a balanced and recognizably “attractive” face — and having this naturally balanced appearance can significantly improve one’s confidence and ability to communicate with the world. In contrast, when time or life circumstances cause our natural features to become out of balance, it negatively impacts the way the world perceives us — and the way we perceive ourselves.

In our society’s never-ending quest for beauty, we have often gotten it all wrong. The media loves to hold up a certain ideal which changes constantly and which is very rarely in line with the true definition of beauty. Rather than learning to appreciate our own unique beauty, we are prompted to become a mirror image of whatever celebrity is this season’s “it” girl (or guy). Many cosmetic surgeons are more than happy to comply with this desire, resulting in the exaggerated and disproportionate appearances that have given cosmetic procedures a bad name.

It’s no wonder we find ourselves confused by what true facial beauty is and how to achieve it. This book is designed to answer the question: What is the true definition of beauty? (Or “handsomeness” in the case of men, which we’ll include for our purposes in the use of the word “beauty” throughout this book.) It explores the ways in which people perceive beauty, as well as how men and women today are achieving their unique, balanced, ideal facial appearances, enabling them to communicate more effectively and in turn to live fuller lives.

In this book, we’ll be covering:

•                The science behind what we find beautiful and its implications for interpersonal communication

•                How harnessing the power of one’s appearance and nonverbal cues can drastically change a person’s life

•                How cosmetic surgery and cosmetic procedures have gotten a bad rap due to misconceptions and mistreatments

•                How applying the “Golden Ratio” when performing cosmetic treatments can achieve powerful yet natural results

•                How real-life, everyday people have enhanced their natural appearances (and their lives) through cosmetic treatment

•                How to determine whether your cosmetic surgeon or laser eyelid and facial plastic surgeon is the right fit to achieve the results you want

It is my hope that this book will encourage you to look at beauty — true beauty — from a new perspective and will show you how modern advances in cosmetic procedures can enable individuals to dramatically improve their lives by restoring and reclaiming their natural, balanced appearances.