The Trans-Oceanic Marketing Channel

A New Tool for Understanding Tropical Africa's Export Agriculture

Nonfiction, Science & Nature, Science, Biological Sciences, Horticulture, Business & Finance
Cover of the book The Trans-Oceanic Marketing Channel by Erdener Kaynak, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Erdener Kaynak ISBN: 9781136747113
Publisher: Taylor and Francis Publication: May 1, 2014
Imprint: Routledge Language: English
Author: Erdener Kaynak
ISBN: 9781136747113
Publisher: Taylor and Francis
Publication: May 1, 2014
Imprint: Routledge
Language: English

If you feel you have a disjointed, or unbalanced, view of the global system of demand and supply, you are probably correct. Most studies leave out a very important part of the system--the marketing channel. That is why Laurens van der Laan developed and wrote this book, The Trans-Oceanic Marketing Channel. To help you understand what happens to export crops, such as cocoa, coffee, cotton, groundnuts, tea, and tobacco, between their country of origin and consumer markets, this book analyzes the roles of different actors in trans-oceanic trade, inherent differences between world markets, export diversification policies, and the commercial and institutional forces at play.

The Trans-Oceanic Marketing Channel will give you a strong background in marketing channel concepts, and because of its focus on the exporter rather than on the government, it will provide you with an excellent model for microanalysis. As you read about the special features of trans-oceanic trade, you will also learn about:

  • trade associations and their role in shaping world markets for trans-oceanic crops

  • the uneasy relationship between exporters and shipping companies

  • the selling conduct of agricultural exporters in Africa

  • the tendency of actors in Africa to accelerate the trans-oceanic product flow

  • the effectiveness of export marketing boards as channel leaders

  • private enterprise, the chief agent of development

  • the theory of “exporter preference”

    The Trans-Oceanic Marketing Channel invites policymakers, international businessmen, professors, and students to examine the opportunities, problems, and policies that confront the various players in trans-oceanic trade, especially the exporters. As the book discusses the divergent institutional arrangements in the world markets for agricultural products and their differential effect on African exports, you will become keenly aware of how vertical marketing systems differ from conventional marketing channels. No other book brings together the three fundamental sections of export agriculture, the country of production, the channel through which the products flow, and the country of destination, to provide you with a complete understanding of trans-oceanic marketing.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

If you feel you have a disjointed, or unbalanced, view of the global system of demand and supply, you are probably correct. Most studies leave out a very important part of the system--the marketing channel. That is why Laurens van der Laan developed and wrote this book, The Trans-Oceanic Marketing Channel. To help you understand what happens to export crops, such as cocoa, coffee, cotton, groundnuts, tea, and tobacco, between their country of origin and consumer markets, this book analyzes the roles of different actors in trans-oceanic trade, inherent differences between world markets, export diversification policies, and the commercial and institutional forces at play.

The Trans-Oceanic Marketing Channel will give you a strong background in marketing channel concepts, and because of its focus on the exporter rather than on the government, it will provide you with an excellent model for microanalysis. As you read about the special features of trans-oceanic trade, you will also learn about:

More books from Taylor and Francis

Cover of the book EU Policies in the Eastern Neighbourhood by Erdener Kaynak
Cover of the book Managing Archaeology by Erdener Kaynak
Cover of the book Secrets and Laws by Erdener Kaynak
Cover of the book Roland Barthes by Erdener Kaynak
Cover of the book Isotopic Investigations of Pastoralism in Prehistory by Erdener Kaynak
Cover of the book Literacy, Storytelling and Bilingualism in Asian Classrooms by Erdener Kaynak
Cover of the book Reading Beyond the Book by Erdener Kaynak
Cover of the book Women, Gender and Religious Cultures in Britain, 1800-1940 by Erdener Kaynak
Cover of the book Routledge Handbook of Comparative Policy Analysis by Erdener Kaynak
Cover of the book Questioning Play by Erdener Kaynak
Cover of the book Here to Help: NGOs Combating Poverty in Latin America by Erdener Kaynak
Cover of the book Health Translation and Media Communication by Erdener Kaynak
Cover of the book Norbert Elias and the Analysis of History and Sport by Erdener Kaynak
Cover of the book English Homework for Key Stage 2 by Erdener Kaynak
Cover of the book Hinduism by Erdener Kaynak
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy