The Story Factor

Inspiration, Influence, and Persuasion through the Art of Storytelling

Business & Finance, Business Reference, Business Communication, Nonfiction, Health & Well Being, Self Help, Self Improvement, Success
Cover of the book The Story Factor by Annette Simmons, Basic Books
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Author: Annette Simmons ISBN: 9780786736560
Publisher: Basic Books Publication: March 17, 2009
Imprint: Basic Books Language: English
Author: Annette Simmons
ISBN: 9780786736560
Publisher: Basic Books
Publication: March 17, 2009
Imprint: Basic Books
Language: English

This modern classic teaches you to use the art of storytelling to persuade, motivate, and inspire in life and business

Anyone seeking to influence others must first know their own story, and how to tell it properly. Whether you're proposing a risky new venture, trying to close a deal, or leading a charge against injustice, you have a story to tell. Tell it well and you will create a shared experience with your listeners that can have profound results.

In this modern classic, Annette Simmons reminds us that the oldest tool of influence is also the most powerful. Showcasing over a hundred examples of effective storytelling drawn from the front lines of business and government, as well as myths, fables, and parables form around the world, Simmons illustrates how story can be used to persuade, motivate, and inspire in ways that cold facts, bullets points, and directives can't. These stories, combined with practical storytelling techniques, show anyone how to become a more effective communicator and achieve their goals.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This modern classic teaches you to use the art of storytelling to persuade, motivate, and inspire in life and business

Anyone seeking to influence others must first know their own story, and how to tell it properly. Whether you're proposing a risky new venture, trying to close a deal, or leading a charge against injustice, you have a story to tell. Tell it well and you will create a shared experience with your listeners that can have profound results.

In this modern classic, Annette Simmons reminds us that the oldest tool of influence is also the most powerful. Showcasing over a hundred examples of effective storytelling drawn from the front lines of business and government, as well as myths, fables, and parables form around the world, Simmons illustrates how story can be used to persuade, motivate, and inspire in ways that cold facts, bullets points, and directives can't. These stories, combined with practical storytelling techniques, show anyone how to become a more effective communicator and achieve their goals.

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