The Social Organisation of Marketing

A Figurational Approach to People, Organisations, and Markets

Business & Finance, Marketing & Sales, Nonfiction, Social & Cultural Studies, Social Science
Cover of the book The Social Organisation of Marketing by , Springer International Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9783319515717
Publisher: Springer International Publishing Publication: July 25, 2017
Imprint: Palgrave Macmillan Language: English
Author:
ISBN: 9783319515717
Publisher: Springer International Publishing
Publication: July 25, 2017
Imprint: Palgrave Macmillan
Language: English

The book examines the social processes which have shaped the development and organisation of various marketing practices and activities, and the markets associated with them. Drawing on the figurational-sociological approach associated with Norbert Elias the contributors explain how various markets and related marketing practices and activities are organised, enabled and constrained by the actions of people at different levels of social integration. Collectively, The Social Organisation of Marketing provides insights into topics such as the consumption and of wine in China, the advertising of Guinness, the management of on-line communities in Germany, the corporate social responsibility strategies of multinational energy corporations in Africa, the concept of talent management in contemporary organisations, the child consumer in Ireland, and the constraining and enabling influences of the American corporate organisational structure. 

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The book examines the social processes which have shaped the development and organisation of various marketing practices and activities, and the markets associated with them. Drawing on the figurational-sociological approach associated with Norbert Elias the contributors explain how various markets and related marketing practices and activities are organised, enabled and constrained by the actions of people at different levels of social integration. Collectively, The Social Organisation of Marketing provides insights into topics such as the consumption and of wine in China, the advertising of Guinness, the management of on-line communities in Germany, the corporate social responsibility strategies of multinational energy corporations in Africa, the concept of talent management in contemporary organisations, the child consumer in Ireland, and the constraining and enabling influences of the American corporate organisational structure. 

More books from Springer International Publishing

Cover of the book Spinal Instability by
Cover of the book Advances in Acoustic Emission Technology by
Cover of the book Knowledge Management in Organizations by
Cover of the book Advances in Quantum Methods and Applications in Chemistry, Physics, and Biology by
Cover of the book China, Hong Kong, and the Long 1970s: Global Perspectives by
Cover of the book Stabilization and Regulation of Nonlinear Systems by
Cover of the book Network and System Security by
Cover of the book A Finite Element Primer for Beginners by
Cover of the book Sigma Proteins: Evolution of the Concept of Sigma Receptors by
Cover of the book Research and Practical Issues of Enterprise Information Systems by
Cover of the book The Auditory System at the Cocktail Party by
Cover of the book Theoretical Aspects of Computing – ICTAC 2016 by
Cover of the book Muslim Women at Work by
Cover of the book Practical Urological Ultrasound by
Cover of the book Biotechnology of Natural Products by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy