| Author: | Jonathan Smith | ISBN: | 9781908941138 |
| Publisher: | The Endless Bookcase | Publication: | April 9, 2013 |
| Imprint: | The Endless Bookcase | Language: | English |
| Author: | Jonathan Smith |
| ISBN: | 9781908941138 |
| Publisher: | The Endless Bookcase |
| Publication: | April 9, 2013 |
| Imprint: | The Endless Bookcase |
| Language: | English |
The SEO Myth by Jonathan Smith is what every business owner should know before spending money on internet promotions. Jonathan is a successful specialist in internet marketing and promotion.
The book is full of essential insights and practical tips. Jonathan remind the reader of a number of common sense points that so often get ignored in all the hype about internet marketing .
You need this book simply because the selling of Search Engine Optimisation as the holy grail to online business success is a myth, for far too many it is an hyperbolic, under delivered farce sold by people that do not understand the vital basics of marketing and don’t take the necessary time to immerse themselves in the mind-set of their clients target audience.
Jonathan believes that “Knowing how the ground really lies” is a must to successful marketing.
With very few official laws or guidelines to refer to when commissioning marketing material and company promotion, most business owners are at the mercy of their chosen provider and that provider’s motives.
This is the primary reason behind his e-book The SEO Myth; to assist business owners in understanding what is important when it comes to Search Engine Optimisation (SEO) and to clarify the myths from the reality. An added bonus is the prevention of business owners being out of pocket while SEO providers cash in and move on, more often than not blaming everyone else in the process.
The pre-publication reviewers loved it…
“Wow! I really enjoyed it! I loved the tone, short sentences, key messages, directness and humour.
I think this is arguably the best paragraph in the book but it could be missed. You go out of your way to hammer home the 'please people not search engines' theme really well but this golden nugget (as Phil Berg would say) could be lost, which would be a tragedy.
If you are like most businesses then you are service based, that is to say, you are not selling items online without human interaction to complete the transaction. Therefore if you can only manage to complete 20 individual jobs each month why would you need 1000’s of visitors?
If your website is currently attracting more visitors than you could ever competently cope with (for example 200 a month), but does not encourage enough of them to buy from you, you certainly do not want to be higher up on the Search Engines, what you have is a conversion problem not a page ranking problem.
I am really impressed and more than a little jealous, it's a very good read and in the right hands would be incredibly valuable. A really sharp fresh and bold insight into how SMEs can 'get' SEO.”
June Cory, CEO of My Mustard (Recognised as one of the UK’s top Adword agencies)
“I started off doing a routine review but got really wound up with interest when I realised how terrific this is for me and my business.”
Ed Lincoln, Publishing consultant
The SEO Myth by Jonathan Smith is what every business owner should know before spending money on internet promotions. Jonathan is a successful specialist in internet marketing and promotion.
The book is full of essential insights and practical tips. Jonathan remind the reader of a number of common sense points that so often get ignored in all the hype about internet marketing .
You need this book simply because the selling of Search Engine Optimisation as the holy grail to online business success is a myth, for far too many it is an hyperbolic, under delivered farce sold by people that do not understand the vital basics of marketing and don’t take the necessary time to immerse themselves in the mind-set of their clients target audience.
Jonathan believes that “Knowing how the ground really lies” is a must to successful marketing.
With very few official laws or guidelines to refer to when commissioning marketing material and company promotion, most business owners are at the mercy of their chosen provider and that provider’s motives.
This is the primary reason behind his e-book The SEO Myth; to assist business owners in understanding what is important when it comes to Search Engine Optimisation (SEO) and to clarify the myths from the reality. An added bonus is the prevention of business owners being out of pocket while SEO providers cash in and move on, more often than not blaming everyone else in the process.
The pre-publication reviewers loved it…
“Wow! I really enjoyed it! I loved the tone, short sentences, key messages, directness and humour.
I think this is arguably the best paragraph in the book but it could be missed. You go out of your way to hammer home the 'please people not search engines' theme really well but this golden nugget (as Phil Berg would say) could be lost, which would be a tragedy.
If you are like most businesses then you are service based, that is to say, you are not selling items online without human interaction to complete the transaction. Therefore if you can only manage to complete 20 individual jobs each month why would you need 1000’s of visitors?
If your website is currently attracting more visitors than you could ever competently cope with (for example 200 a month), but does not encourage enough of them to buy from you, you certainly do not want to be higher up on the Search Engines, what you have is a conversion problem not a page ranking problem.
I am really impressed and more than a little jealous, it's a very good read and in the right hands would be incredibly valuable. A really sharp fresh and bold insight into how SMEs can 'get' SEO.”
June Cory, CEO of My Mustard (Recognised as one of the UK’s top Adword agencies)
“I started off doing a routine review but got really wound up with interest when I realised how terrific this is for me and my business.”
Ed Lincoln, Publishing consultant
