The Scale-up Manual

Handbook for Innovators, Entrepreneurs, Teams and Firms

It is widely accepted that innovation holds the key to sustainable commercial growth globally, but in practice there is limited understanding of how to successfully exploit its full commercial and social value. The Scale-up Manual provides a unified approach to manage the creation and commercialisation of innovative products and services, enabled by four data-driven building blocks: the Triple Chasm Model, modified commercialisation readiness levels, meso-economic vectors and the commercialisation canvas. The approach supports different strategies for resource allocation, ranging from 'lean' techniques to sustainability initiatives based on the circular economy. The Manual includes many case studies and insights, which different 'Actors' can use at different points along the commercialisation journey.

Sample Chapter(s)
Chapter 1: Who is this Manual for?
Chapter 2: How to Use this Manual

Contents:

• Origins of this Manual

• About the Authors

• Acknowledgements

• List of Figures

• Part I Building Blocks:

  • Who is this Manual for?
  • How to Use this Manual
  • Defining Scale-up
  • The Product Scale-up Journey
  • The Overall Approach
  • Applying the Vectors
  • The Typical Scale-up Journey

• Part II Shaping Your Proposition:

  • Intervention Shaping: External Vectors
  • Intervention Shaping: Internal Vectors
  • Intervention Shaping: Composite Vectors
  • The Commercialisation Monitor
  • Tackling Multi-Product Firms

• Part III Learnings from Case Studies:

  • Key Learnings from Case Studies
  • Focus on Early Stage Growth
  • From Inception to Sustainable Business Model
  • From Inception to Significant Commercial Success
  • Scaling with Multiple Products

• Part IV Tackling Your Scale-up Challenge:

  • Scaling Your Proposition

• References

• Index

Readership: Entrepreneurs, innovators, leaders and managers working in the industry, as well as students and researchers study in the field of entrepreneurship, innovation or business economics.
Key Features:

• Practical treatment with tools and frameworks based on new data-driven theoretical frameworks for innovation-enabled commercialisation
• Unified approach to commercialisation which can be used at different stages of the commercialisation journey
• Provides the first meso-economic treatment which enables different prioritisation philosophies to be applied explicitly (as opposed to the current inadequate approaches based on macro and micro economic thinking, which can provide little practical insights at an operational level)