The Routledge Companion to Arts Marketing

Nonfiction, Art & Architecture, General Art, Popular Culture, Business & Finance
Cover of the book The Routledge Companion to Arts Marketing by , Taylor and Francis
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Author: ISBN: 9781135012205
Publisher: Taylor and Francis Publication: December 17, 2013
Imprint: Routledge Language: English
Author:
ISBN: 9781135012205
Publisher: Taylor and Francis
Publication: December 17, 2013
Imprint: Routledge
Language: English

The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book covers the broad and involved relationship between the arts and marketing. It frames "arts marketing" in the context of wider, related issues, such as the creative and cultural industries, cultural policy and arts funding, developments in the different art forms and the impact of environmental forces on arts business models and markets.

The Routledge Companion to Arts Marketing provides a comprehensive, up-to-date reference guide that incorporates current analyses of arts marketing topics by leaders of academic research in the field. As such, it will be a key resource for the next generation of arts marketing scholars and teachers and will constitute the single most authoritative guide on the subject internationally.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book covers the broad and involved relationship between the arts and marketing. It frames "arts marketing" in the context of wider, related issues, such as the creative and cultural industries, cultural policy and arts funding, developments in the different art forms and the impact of environmental forces on arts business models and markets.

The Routledge Companion to Arts Marketing provides a comprehensive, up-to-date reference guide that incorporates current analyses of arts marketing topics by leaders of academic research in the field. As such, it will be a key resource for the next generation of arts marketing scholars and teachers and will constitute the single most authoritative guide on the subject internationally.

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